Promotional Messages and Text Promotions for Business
Promotional texts are direct, immediate, and nearly impossible to ignore. More businesses are making SMS a core part of their marketing strategy — because when your message lands in someone's pocket, it gets read.
What Are Text Promotions?
SMS promotions refer to messages a company sends directly to a customer's phone. The messages tend to offer a special promotion or information about a new product. Naturally, the business needs to gather a cell phone number first. Some companies will ask for this information when a customer makes a purchase. A business may also give customers the opportunity to sign up on the website. Many times, people receive something for signing up. The incentive helps increase the number of people who will get the messages.
When people do sign up, they are put on a large list of subscribers who will get messages regarding special deals and new products. These messages are sent out automatically with the program of the company's choice. With Textedly, you can create the message and set the time for it to send.
Text Message Promotion Benefits
Here are just some of the benefits of message promotion:
People receive promotional messages right away
When a company sends a message, the recipient's phone receives it in just seconds. Since most of us have our phones with us at all times, many will see the message right away. There's no waiting for people to check their inbox like with email marketing.
Reach the customer personally
When someone gets a message on their cell phone, it feels personalized. You are reaching the person at their fingertips. You are not simply a commercial they hear in the background as they refill their bowl of chips or a billboard they sometimes see when they take the expressway home. Since you have their personal number, they feel that they can trust you.
People read the messages
SMS messaging campaigns have an astounding 98% open rate. This is much higher than email and other direct marketing techniques. You can almost guarantee that the customers will read the promotion. At that point, it's out of your hands.
How to Write Promotional Texts
It's not enough to create a message promotion. It has to be effective. Here are some ways to best utilize the promotions:
Write clear messages
You get about 160 characters to utilize in your messages. Make your messages clear and to the point. The shorter the message, the more likely it is that the customer will read the whole thing.
Use calls to action
You need to tell customers what you want them to do at the end of your message. You have a number of different options. Some popular calls to action include "show this message", "click here for more info", "reply to enter", and "buy now". Use hyperlinks when applicable to get people to the right place.
Personalize your messages
Your customers can all be divided into different categories so you can send personalized text messages. You should focus on the customers who buy the most first. These are the people who should receive the most messages with the best deals. You can find these customers by reviewing the frequency of purchases on their account. You can also look up customers based on what products they buy. If they bought one product, you can send them information when you have a new, similar product coming in.
Launch a contest
People love thinking they have the opportunity to win something. You can throw a text to win contest that will encourage customers to sign up for your messages. The people will remain on your messaging list after the contest. You can let them know about everything else that your store is offering.
Promotional Message Examples
If you want to come up with a good promotional text campaign for your business, you should take an example from other companies that have had success. Here are some good examples:
Here are some good examples:
You can even put the messages on receipts. Don't forget to give people a reason to sign up.
Other Powerful Online SMS Features
Automated Texting
You can use automated texting to schedule your promotional text messages, putting your business texting strategy on autopilot. Setting up automated responses is incredibly simple with the Textedly platform. Reduce the time and effort it takes to reach your customers.
2 Way SMS
Our 2 way texting feature allows you to have real-time conversations with customers who respond to your promotional messages. Engaging with customers right away is an excellent way to increase the conversion rate of your promotional texts.
Scheduled Text Messages
Like automated texting, scheduled messages allow you to create a calendar full of promotional SMS campaigns. This is a great tool for streamlining your SMS promotions.
Group Texting
Group texts are a great way to reach a large group of customers at once. With Textedly, you can segment your contacts and send relevant promotional messages. For example, you can set up a separate promotional SMS message for new customers or customers who use a certain product.
Auto Reply Texts
Send a promotional message to a customer who has just subscribed to using a text keyword. Auto reply texts are an excellent way to immediately initiate communication with interested customers.
Send Texts Online
Don’t want to use a phone to write and send your promotional messages? Textedly lets you send texts online using our intuitive dashboard. Manage your promotional SMS campaigns from the comfort of your desktop.
Frequently Asked Questions About Promotional Messages
Why Users Love Textedly
Good & Reliable Service
The service is good and efficient, you can add GIFS, photos, files, and much more. I also like that I get a text when people text back to the number so I don't miss anything.
Great for Mass Texting
This powerful platform excels in its mass texting capabilities. In a production environment, where time is of the essence, being able to send one message to hundreds of team members at once ensures that critical updates are distributed quickly.
Really Enjoy Using Textedly
I really enjoy using Textedly for our small but growing company. It allows us to communicate with all our employees with the ease of not having to make calls over and over again.
Send Promotional Texts With Textedly
Textedly is one of the most popular programs to help with text message campaigns. Sign up for our free trial today and we will help you create effective messages that will entice your customers.
