Send Text Surveys and Collect Customer Feedback
SMS surveys make it easy to collect customer feedback without disrupting their day. Short, to-the-point questions deliver quick insights exactly when you need them.
How Do Text Message Surveys Work?
SMS surveys are a survey via text message. Text surveys, like other text messages, elicit a response more often than email or phone calls. Questions are typically short and to the point, so you get quick insights without disrupting your customer's day.
Business owners use text surveys as a cost-efficient way to garner valuable insights on products, services, and overall customer satisfaction. After choosing a survey type, a concise message is drafted encouraging contacts to generate a response. Then, all important data is tracked directly into a dashboard for analysis.
How to Send Text Message Surveys
Sending text surveys is straightforward. Follow these six steps to launch your first survey successfully.
Choose a Survey Type
First, identify which type of survey will work best for your campaign. Choose from polls, links to web surveys, and other formats.
Build a List
Build a list of recipients who will take the survey. This can include subscribers who’ve already opted in to receive messages from your business. Or, you can build a list from scratch by collecting SMS sign-ups through your website or other communication channels.
Design Your Survey
Write questions and prompts you want included in your survey. If possible, create a test survey and send it to your own device for review.
Promote Your Survey
Advertise your survey to earn more sign-ups before deployment. The more sign-ups you get, the more responses your survey will receive.
Deploy Your Survey
Send your survey to all opted-in subscribers!
Track Results
Use Textedly’s insights dashboard to track important campaign metrics like messages sent, open rates, and responses.
Cost to Send Text Surveys
A text survey campaign is a cost-effective way to attain high open rates and fast responses. Many businesses use these to learn more about their target audience and get customer feedback. Plus, text surveys are an affordable option for businesses that want to reach a large number of customers at once.
The cost of sending text surveys (or SMS surveys) depends on the provider you partner with, and the type of survey you send.
For example, some providers may charge a monthly subscription fee while others may charge per message. As well, sending links to web surveys may cost more or less than sending multiple-choice surveys.
On average, most businesses can expect to spend about $30 per month to create and send simple-response surveys via SMS. This cost typically includes insight analysis as well. Keep in mind that many text survey providers offer discounts the more messages you send.
Things to Consider When Sending SMS Surveys
- Send Surveys at the Right Time in Customers' Journey
- Send Surveys at the Right Time of Day
- Simplify the Process for Customers
- Schedule Consistent Surveys
- Track Every Result
Text Survey Benefits
As more businesses use texts for customer communication, text message surveys grow in popularity. These surveys offer:
- Quick customer feedback
- Up-to-date data collection
- Adaptable message sequences based on customer responses
- Engagement with customers on a personal level
- Cost-effective data collection
SMS Survey Options
Textedly can act as your text survey app. We provide four SMS survey options, which you can program to send after specific events. Adjust when and who the message gets sent to based on customized parameters.
Customer Feedback
Customer feedback lets you know how people feel about their interactions with your company. Did they receive a receipt or get greeted as they walked through the door? You can tailor the questions on your text survey based on current promotions, employee programs, and special offers.
Gather Insights
Customer insights provide value well beyond the small initial cost and time it takes to set up and send the survey. Insights let you know what your customers are interested in, how they're feeling, and what they're likely to do in the future.
Link to Online Surveys
SMS surveys also let you send a link to a survey via text message. Surveys that are more than one or two questions might take too long on a mobile phone, and not all of us have nimble thumbs. But a user-friendly survey link sent through text can get more responses to in-depth questions.
HR Communication
Surveys can provide feedback about all aspects of your business, including your company interviews and onboarding process. You can ask interviewees if they felt comfortable or if the job description was accurate for the position for which they interviewed.
Text Survey Success Story
Read how this university researcher used Textedly’s text surveys to conduct an area sample survey.
The Goal
Jacksonville University (ju.edu) wanted to conduct an area sample survey that was easy and effective. Turning to SMS as the tool for conducting the survey was going to be the best path forward. Jacksonville University selected Textedly as their SMS survey provider.
The Strategy
Jacksonville University sent surveys via SMS text messages to their mobile phone contacts list asking each contact to participate in their survey, which was integrated with Qualtrics. The process was instant and the text messages arrived to their mobile contacts instantly and on time.
The Results
Survey results were tracked in their Textedly dashboard for thorough analysis. Jacksonville University was very pleased with the results of Textedly’s survey technology and all features worked as described. They also acknowledged the Textedly staff is very knowledgeable and very helpful in explaining the valuable survey tools.
How Industries Use Text Surveys
Schools
Restaurants
Gyms
Coaches
eCommerce
Doctors
Churches
Real Estate
Why Users Love Textedly
Great Product
The product has been great and was instrumental in helping us keep in contact with our clients.
Game-Changer for SMS Marketing
Textedly is incredibly easy to use and has a clean, intuitive interface. I love how quickly I can schedule mass text campaigns and track delivery and engagement.
Super Seamless
Textedly is incredibly fast, reliable, and easy to use. It is super user-friendly, making it simple to set up and schedule messages.
SMS Surveys: Frequently Asked Questions
Send Surveys via Text With Textedly
The more information you gather from and about your customers, the better able you are to meet their needs. Textedly SMS surveys give you an easy, unobtrusive way to tap into your customers' thoughts and experiences.
