Gym Text Messaging: SMS Marketing Strategies & Templates
Gym text message marketing is used to reach large groups of customers instantly on their phones for general gym announcements, automating confirmation of training times, new gym opening messages, coordinating with staff, and alerting fitness class attendees of schedule changes.
Gyms across the county are using fitness texts in these ways and more to bring in sign-ups and extend the LTV (lifetime value) of their customers.
Why Send Gym Text Messages?
Everyone has a cell phone on them at all times these days. This means that more people will see and read your correspondence. This is especially important for a gym. Most gyms have a large number of customers and sending gym text messages gives you the opportunity to reach all of them at once. You can even organize your contact lists to send your gym texts to the right people.
It's a noninvasive way to reach people since every message comes with the option for the customers to unsubscribe from messages. Naturally, you want to send out enough messages to stay in the customer's mind without sending so many that they unsubscribe. This option does give customers a sense of autonomy.
One of the best reasons to use SMS marketing for gyms is its cost-effectiveness. You get so much out of it for not very little compared to other marketing methods. Depending on the number of messages you want to send out every month and how many keywords you want to utilize, you can find the perfect plan for you.
How Gyms Can Use SMS Marketing
Gym marketing has completely changed over the past decade but being personal and convenient has always been important. Text marketing for fitness companies is a more personable approach enabling them to provide more value when and how it suits the customer. With segmentation and targeting, there are a number of ways to use gym text messaging to reach your customers.
Attract new customers
The first and foremost would be to get more customers. Offer people a free day at the gym or a free water bottle as long as they sign up to receive texts. Send out weekly reminders to the people who haven't completely signed up until they finally decide to put their health first and become a member of your gym.
Billing reminders
People don't like to come across a suspicious charge in their account. Don't let this happen by texting everyone a day or two before the charge goes through. They'll appreciate the reminder. Plus, they can fix any payment information if necessary. This means you'll get more of your payments on time.
Inform customers about important information
Normally, a gym runs like a well-oiled machine. However, every now and then, something may happen. You may need to shut down after a flood emergency or the pool may be closed for a day. You can also let customers know about cool new things coming up, such as events or new items at the gym.
Upsell current customers
You want your customers to get everything they possibly can out of your gym. Sometimes this means upgrading membership. Let people know the benefits of upgrading. You should send these messages to your customers about once a month or when appropriate.
Benefits of Gym Text Messaging
- 90% of text messages are opened by the recipients
- 98% of the population between 18-29 own a cell phone capable of texting
- 83% of millennials open a text message within 90 seconds
- SMS or MMS Customers engage via SMS or MMS up to 8x more than email
Gym & Fitness Text Examples
Try these gym message text examples and make them your own.
Texting for Gyms: Key Terms
SMS
SMS or "Short Message Service" are messages sent to your phone containing text only.
MMS
MMS or "Multimedia Messaging Service" are messages sent to your phone that include text and also pictures or video.
Keywords
A text keyword is a relevant word that you select and set up in your text marketing platform that users can text in to subscribe to your campaign.
Campaigns
A subset of promotional messages that you send to your customers.
Subscribers
People who have opted-in to receive your messages.
Segments
Groups that you filter your subscribers into, typically with something in common, such as a zip code.
Templates
Basic outline of the message you want to send to the proper segment of subscribers. You will need to fill in the blanks with the appropriate information.
Autoresponders
SMS autoresponders are messages that go out to a subscriber automatically when they respond to one of your campaigns.
How Gym Text Message Marketing Works
Upload your contact list to your Textedly account.
Create your text message(s) using a Textedly template or one of your own.
Schedule and automate when the messages get sent. You're done."
Why Users Love Textedly
User-Friendly Service With Excellent Support
Very reliable service. You can count on every message to be delivered and you will be able to reach out to your audience with confidence.
User interface is simple.
It is easy to use on my laptop or my mobile device. I can create a campaign at any time or place.
Great Overall Value for the Price
We've been using Textedly for about two months now and I have to admit, I am thrilled with the value that we have gotten for the price.
Sending SMS Fitness Messages With Textedly
Ready to start sending out gym and fitness texts? Textedly can help you do all that and more! Simply upload your contact list, create your messages, and schedule them to send out. Sign up for a 14-day free trial today.
