Retail Text Message Marketing

Retail text message marketing offers retail businesses a cost-effective solution to efficiently reach potential and current customers. Whether you own a clothing business, a small boutique, an auto dealer or sale products of any kind, then SMS marketing is a great way to attract and connect with customers while standing out from the competition.
And, with an easy-to-use text marketing platform like Textedly, you’ll be sending retail SMS messages in no time.

What is Retail Text Message Marketing?

Retail SMS marketing entails starting a conversation with your customers via their mobile phone. Retailers can use texting to send customers special promotions, mobile coupons, announce a special or event or simply encourage them to come back to your store.

Retail SMS Marketing Types

There are different types of SMS marketing retailers can consider. These include mass texting and business texting. Mass texting focuses on reaching a mass audience with a single store text. Business texting focuses more on individualized content which enables a more direct, one-on-one communications between the sender and the receiver.

Benefits of SMS Marketing for Retail

Using retail text marketing has many benefits because it allows businesses to reach their audience via a device they are already using rather than making them go outside their comfort zone to read a billboard, poster or even email. Here are some benefits of SMS marketing to consider:
  • Get your message across:
    SMS open rates are 98 percent while email open rates are 20 percent. Similarly, SMS response rates are as high as 45 percent while email response rates can be as low as six percent.
  • Communicate time-sensitive information effectively:
    95 percent of texts are read within three minutes. Pop-up sale event? Notify your customers with the click of a button.
  • Connect the customer journey:
    77 percent of shoppers search for products on a mobile device. Reaching out to them via the same device will increase the likelihood of completing a purchase your customers were already contemplating. Retail shops can also allow customers to text your store or respond to polls for feedback.
  • Lower your advertising costs:
    Traditional forms of advertising like print ads, TV and radio tend to be expensive and their effectiveness is difficult to quantify as there is no way to truly pull statistics. SMS marketing is less expensive and offers full reporting capabilities to understand click-through rates, conversion rates and more.

How to Use Retail Text Message Marketing

Retailers can utilize SMS marketing in many different ways including the following:
(855) 397-6679

Happy Birthday, Samantha!

Stop in today for a FREE drink or sandwich on us.

Text STOP to end

Loyalty Programs.
Loyalty programs create a sense of belonging and special treatment which means subscribers are more likely to come back to your store and make a purchase. Offer SMS subscribers exclusive benefits like flash sales, member-only events and special offers.
(855) 397-6679

Our spring 2020 collection has just hit stores!

Stop in today to get first dibs on our hottest pieces!

Text STOP to end

New Product Alerts.
Most consumers have constant access to their mobile phones. If you have a new product in stock, SMS is a highly efficient tool to let your customers know about it.
(855) 397-6679

PSSSST, hey VIP!

We're hosting an exclusive after-hours sale for VIP members only on Friday, May 15th, 2020.

Want to learn more? Reply YES to this message.

Text STOP to end

Promote Events.
Hosting a special event? Texting as a marketing tool provides retailers with an easy-to-use platform to send out invites, reminders and event track RSVPs.
(855) 397-6679

We miss you, Alan!

Use promo code 15OFF at checkout to receive 15% off your next purchase.

Text STOP to end

Special Mobile Offers.
Receiving mobile-only coupons is the biggest incentive for consumers to be a part of your SMS-audience and not unsubscribe. Special mobile offers are also a great way to thank customers for being a part of your mobile audience.

Gathering Subscribers for Your Retail SMS Campaign

There are different ways to encourage customers to subscribe to your retail texting campaign. These include the following:
  • Send a short-code with a keyword specific to your business or campaign to encourage customers to subscribe. For example, send a message that reads “send us an SMS with the word SPECIAL to 123123 for exclusive offers.”
  • Make sure your business number is SMS-enabled. Textedly’s support team can assist in this process.
  • Announce to your customers that they can now subscribe to your SMS program and let them know the benefits that will come with their subscription. You can display this on your website, social media, receipts, signs around your store and train your salespeople to ask customers if they have already signed up.

How to Start Sending Retail Text Messages

Ready to start sending retail texts? The process is simple, here’s how to get started:
  • Sign Up For a Text Marketing Platform

    Find an online SMS marketing platform that best suits your needs like Textedly. Even better, you can try a free 14-day trial first and discover how Textedly can help grow your business through SMS marketing.
  • Upload Current List of Contacts

    Once you have completed the signup process, it is time to upload your list of customers to the Textedly database. Add a master list and then split them into groups for more targeted texts.
  • Compile Text Templates

    Texting templates help retailers save a lot of time when sending messages, especially if you send the same type of texts over and over. For example, you can have a template for all offers and leave custom fields like percentage off, the product on offer, and even the first name of the receiver. That way each time you’re ready to send a message with a special offer, all you have to focus on is the custom fields rather than the entire message.
  • Set Up a Campaign Keyword

    Set up a keyword that customers can use to be a part of your campaign. For example, if a customer texts “SHOP” to your texting number, they can instantly opt-in to receive your retail marketing messages.
  • Promote Your Keyword

    Promote your keywords via your social media platforms, website and even in-store. For example, if you own a specialty retail shop you can include your keyword in your Instagram bio in a simple line that reads “TOP NOTCH SOCKS to 123123 for 5% off your next premium sock.”
  • Send Retail Texts

    Now that you have completed the steps above, you're ready to send your texts. Choose your desired template, target audience, and send.

Retail Text Message Examples

There are many types of texts for retailers and boutiques that can be sent to your target audience, regardless of the type of product you sell. Here are some examples:
Loyalty Programs Text Example:
(855) 397-6679

Welcome to our Foodie Program!

As a thank you, we’re gifting you a free appetizer on your next restaurant visit.

New Product Alerts Texts Example:
(855) 397-6679

Our SPRING 2020 Collection is now available in all stores in the Tampa Bay area!

Visit the store nearest you to get a first-peak at this one-of-a-kind exclusive clothing selection. Perfect to welcome the warm weather with a smile.

Promote Events Text Example:
(855) 397-6679

It’s time to welcome the spring season in the best way possible.

Come by between 5-7PM today for an exclusive wine and hors d'oeuvre tasting hosted by our Chef Mark Dulong.

Special Mobile Offers Text Example:
(855) 397-6679

Hi [First Name], 

thank you for being a loyal customer!

Come by before 3/1 and show this message for $25 off your $100 or more purchase.

Sending Retail SMS Messages With Textedly

Ready to grow your business in an efficient and cost-effective manner? Textedly makes it easy to send retail and boutique SMS messages to your audience. Whether you would like to reach a mass group of customers or a more niche, targeted audience Textedly has all the tools you need and more. Sign up for a 14-day free trial to get started today.