Hotel SMS Marketing & Guest Messaging Solutions
Hotel SMS marketing has become a vital component of a well-rounded digital marketing strategy for the hospitality sector. By using SMS hotel booking confirmations, text message systems to increase efficiency, and hotel SMS marketing to prospective guests, hospitality companies around the world are adopting easy-to-use texting software to increase revenue.
Textedly provides a secure and easy way to streamline hotel text messages and SMS promotions with your guests, staff and vendors.
Why Use SMS Marketing for Hotels
Each day 23 billion text messages are sent each day worldwide. Mobile users are hyper-engaged and hyper-connected via mobile messaging. SMS marketing for hotels offers effective dialogue with prospective guests. Transparent communication with customers is vital to the success of the hospitality industry and every hotel's bottom line. SMS software can help boost bookings and improve the customer experience during and after their stay.
How to Use Hotel Guest Text Messaging
Hotel guest text messaging in the hospitality environment can be used for anything from feedback requests and reluctant visitor follow-ups to pacifying dissatisfied guests, with texting software like Textedly also proving to be a good tool for improving internal communications, as well. Here’s how you can utilize the two-way messaging services for your hotel:
Send Instant Offers
Instantaneously send hotel offers, vouchers and discount codes to your customers, an approach that will likely lead to increased revenue and more opt-ins to your next subscriber list.
Reduce the Number of Negative Reviews
In this day and age of Yelp and other so-called review platforms, leaving comments about every business under the sun has become all the rage amongst the public…but with this tactic has come more than a few businesses going under due to negative publicity. SMS messaging represents a good way to prevent negative reviews about your hotel, with a friendly reminder or a helping hand from hotel personnel being effective in alleviating a conflict.
Streamline Customer Service and Communication
Beyond reducing the number of negative reviews your property may endure, SMS solutions streamline the efforts of your customer service department. We recommend using keywords and short-codes to further improve two-way communication.
Engage Opt-In Customers
Improve the experience for your guests who have opted in to your service with SMS marketing; you can send travel tips, special offers in your hotel and useful information to secure their loyalty.
Hotel Reservation Confirmation Template for Booking
Through personalized hotel booking messages, you can instantly confirm a guests booking details, along with additional upsells. Once they’ve booked, remind your guests about upcoming reservations to increase delight and reduce the number of missed bookings. What’s more, you can use custom fields to personalize mass hotel SMS.
Benefits of Using SMS Hospitality Services
It only takes a few seconds to send a mobile message, and in those few seconds, so many problems can be solved and questions answered. By communicating with guests in real time, by way of the same channel that people use to talk to their friends and relatives, hotels can chat with them using a more personal, authentic method.
Text messaging guests allows hotels to connect across all ages. Millennials are becoming an increasingly important demographic for the hospitality industry – as they are in nearly every sector of commerce – with research suggesting that this group tends to be glued to their phones, sending an average of 67 texts per day.
Note to Hotel Managers: Some 91-percent of users who opted in to receive texts from a brand see those messages as “somewhat” or “very useful.”
Benefits of using texting at your hotel(s) include:
- Increased Revenue – Guests that can request services easily will book more often; what’s even better, positive experiences lead to more repeat bookings.
- Improved Guest Satisfaction – There’s no better advertising channel than a satisfied guest excited to post a good review.
- More Efficient Staff Members – Less time spent on the phone means your team can aim their efforts towards other tasks; in so doing, wait times are kept as short as possible and employees can keep track of requests more easily.
- Never Go Understaffed – Having callouts, no shows, or scheduling errors hurts your hotel’s ability to provide the highest level of service. Get a shift filled asap by quickly reaching available team members via a mass text message system.
- More Data – Use Textedly’s analytics, you can see what segments are responsive to your messages and promotions.
How to Start Sending Hotel SMS Messages
Implementing a texting service as offered by your hotel isn’t difficult – with Textedly, there’s no software to physically download, hardware to purchase or complicated systems to learn. All you have to do to start sending hotel SMS messages is follow a few easy steps.
Sign Up for a Marketing Platform
To engage in this kind of marketing, you’ll have to use an SMS marketing platform like Textedly.
Upload Current List of Contact
You can upload a list of numbers from a spreadsheet or add them manually one-by-one.
Compile Templates
SMS templates for marketing are in abundance, and the best have a couple of elements in common: a powerful call-to-action trigger, sender’s name, ID and phone number.
Set Up a Campaign Keyword
Even more important for engaging customers is an interactive keyword opt-in campaign, which prompts users to send a designated keyword to a short code (a short series of numbers) to opt in to a mobile list.
Promote Your Keyword
Some creative ways to engage guests via keyword campaigns are mobile trivia surrounding the destination or property, mobile sweepstakes and allowing customers to “unlock” deals.
Send Hotel Texts
Make sure your SMS offers are unique and exclusive, and that customers can’t access them via any other medium; consider reservation confirmations, tips and advice, room service ordering options, checkout, polls and feedback, customer service access and welcome/thank you messages.
Hotel Guest Text Messaging Examples
Why Users Love Textedly
5 Years of Excellent Service
It has become a very important tool in my daily business life. Saved me hours upon hours by now.
Highly recommend it
You can upload a large list of contacts, and be selective about which ones receive a particular text. When you get stuck, the support is super.
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Best decision we’ve made. I can't imagine work life without Textedly!
Sending Hotel SMS Messages With Textedly
Whether you’re sending mobile messages for marketing alerts, sales events, coupons, discounts, announcements or notifications, Textedly makes communicating with your audience easy and efficient. This extends to sending your hotel text messages, as well – so if you’re ready to unlock your hospitality operation’s full potential, sign up for a 14-day free trial with Textedly today.
