Real Estate Text Message Marketing
Why Use Real Estate Text Message Marketing
SMS for Real Estate Marketing Statistics
- 40% of your prospects would rather communicate via texting than the phone
- Real estate SMS messages achieve a 45% response rate
- 49% of buyers want an instant response from you, which is easily accomplished via SMS
- 50% of local searches are done on mobile devices, which means most of your prospects will see your messaging
- 62% of buyers would rather get property info via texts
Benefits of Text Marketing for Real Estate Agents
- It's possible to set automatic texts that send out specific property listings.
- It's cost-effective and generally less expensive than other forms of marketing, such as direct mail. You're usually charged per message sent, meaning you can easily plan your marketing budget.
- You have the ability to send custom messages, based on listing prices, preferences or number of bathrooms and bedrooms.
- Segmentation in texting lists and analytics gives visibility into buyer needs
- It creates a far more personal touch to your marketing efforts
- It's easy for people to miss your emails in the sea of other messages they receive in their inbox. People don't get as many texts and so they will at least see your SMS message. In fact, 82% of text messages are read within five minutes.
- You can launch mass messaging campaigns straight from your own device.
Uses for Sending Real Estate Text Messages
Hi Rachel,
I'm looking forward to checking out those properties you expressed interest in.
What day and time works best for you for some tours?
Text STOP to end
Hey Mark,
Just wanted to follow up and see if I can set you up with any new listing notifications?
Text STOP to end
Hey Janet,
I'm available this Saturday, April 11th, from 10AM - 3PM if you would like to check out those listings we discussed.
Text STOP to end
- Ask about the availability of your leads
- Send property pictures
- Follow up with prospects and make sure they received your emails
- Send a thank you
- Ask if they want new listing updates
- Ask if they know someone they can refer
- Ask if a lead would like the specifications on specific homes
- Let leads know when you're next available
Useful SMS Features for Realtors
Integrate Textedly
With Ease
How to Start Sending SMS Real Estate Messages
Sign Up For a Text Marketing Platform
The first step is to sign up for a text marketing platform. Textedly makes for a great option and we have several plans to choose from.Upload Current List of Contacts
Once you have your chosen platform and plan in place, upload your list of contacts so you can start sending out your targeted messages.Compile Text Templates
The next step is to compile a few message templates so you can easily choose a pre-set message to send out to your prospects or customers.Set Up a Campaign Keyword
You'll need to choose a campaign keyword to get started. This is the word or phrase your prospects use to opt-in to your SMS marketing list. The key here is to choose a keyword that's short and easy to remember. Don't get fancy with a word or phrase that's easily misspelled or too complicated.
As an example, if your agency is called Johnson Homes, you might use JOHNSON12 as your keyword. You could make it even more simple by using JH. Your interested leads would only need to text JH to your number and instantly receive your listing information.
Promote Your Keyword
You need to promote your keyword in order to incentivize leads to take advantage of your offer. Here are some ideas:- Post on Facebook, Twitter or Instagram with a "text to join" graphic or message
- Provide the ability to sign up on your website
- Send an email to your email marketing list
- Tell customers and prospects about this new option verbally
Send Real Estate Texts
After you start building your texting list, you're now ready to begin sending out your real estate texts.
What to Include in Your Real Estate SMS Messages
Use this method to capture email addresses. Some people may still rather receive your information via email so use this method to build out your email marketing campaigns more effectively.
Add in your scheduling link so you can get hot prospects scheduled as soon as possible.
What Makes Textedly Different ?
Years of industry experience
Superior Technology
Unmatched support
User-Friendly Interface
Helpful Resources for Real Estate Text Message Marketing
- SMS Marketing Guide
- SMS Compliance Guide
- 23 Professional Text Message Examples to Inspire Your SMS Campaign
- How to Write a Great Appointment Confirmation Text
- 8 Creative SMS Marketing Campaigns to Inspire You
- The Best Time to Send Marketing Text Messages: 4 Tips to Nail Your Timing
- 10 Free Appointment Reminder Text Message Templates
- 9 Ways to Grow Your SMS Subscriber List
Real Estate Text Message Templates
Here are six incredible listings that won't break the bank! These all range from $78,000 to $140,000. You can see them immediately. Would you like more details?
Hi [insert name]! Thanks for registering. How can I help?
Get ready for our next fix and flip seminar, where we walkthrough how to avoid mistakes first-time flippers always make. Early bird rates until 6pm Friday.
Click here to view open houses I think will interest you. These are all in the Las Vegas area in the $375,000 max level.
Hey [insert name], here are a few images of homes I'd love to show you tomorrow. Let me know your thoughts.
Can't wait to meet with you tomorrow and take you through the two homes you've chosen. Here's the first address: [insert address]. Let's meet there at 9AM.
Hi [insert name], here's the online tour of the house I'm showing you tomorrow. Let me know if you have any questions.
Hi [insert name], what's your availability for this week? I have a few homes I'd love to show you.
This summer's market is hot! Message me back for a home evaluation. Let's see what your home's worth.
Laws For Sending Real Estate Text Messages
- Explanation of how often you message
- Clear instructions for opting out
- State that you'll never send non-real estate information