Real Estate Text Message Marketing for Agents
Real estate moves fast — your communication should too. With SMS open rates as high as 98%, agents who text can respond to inquiries faster, send property updates, and nurture leads more effectively than email alone.
Why Use Real Estate Text Message Marketing
Everything you do as a real estate agent is time-sensitive. It's possible to lose out on a deal simply because you were waiting around for a buyer to listen to their voicemail or open up their email inbox. Also, you need to avoid making too many phone calls to uninterested or unmotivated prospects.
That's why it's time to begin using real estate text message marketing inside your business. Texting has high response rates, it's quick and it's even a form of communication that many people prefer to use.
SMS for Real Estate Marketing Statistics
- 40% of your prospects would rather communicate via texting than the phone
- Real estate SMS messages achieve a 45% response rate
- 49% of buyers want an instant response from you, which is easily accomplished via SMS
- 50% of local searches are done on mobile devices, which means most of your prospects will see your messaging
- 62% of buyers would rather get property info via texts
Benefits of Text Marketing for Real Estate Agents
Using the power of text marketing for real estate agents provides many benefits. It's a great marketing method to help increase your business results.
- It's possible to set automatic texts that send out specific property listings.
- It's cost-effective and generally less expensive than other forms of marketing, such as direct mail. You're usually charged per message sent, meaning you can easily plan your marketing budget.
- You have the ability to send custom messages, based on listing prices, preferences or number of bathrooms and bedrooms.
- Segmentation in texting lists and analytics gives visibility into buyer needs
- It creates a far more personal touch to your marketing efforts
- It's easy for people to miss your emails in the sea of other messages they receive in their inbox. People don't get as many texts and so they will at least see your SMS message. In fact, 82% of text messages are read within five minutes.
- You can launch mass messaging campaigns straight from your own device.
Uses for Sending Real Estate Text Messages
- Ask about the availability of your leads
- Send property pictures
- Send a thank you
- Ask if they want new listing updates
- Ask if they know someone they can refer
- Ask if a lead would like the specifications on specific homes
- Let leads know when you're next available
Useful SMS Features for Realtors
Two Way Texting
Realtors can use two-way SMS to quickly respond to inquiries about property listings, schedule viewings, and provide personalized updates, enhancing client communication and engagement.
Picture Messaging
Attach pictures of properties directly to your SMS messages to generate more interest from potential buyers.
Dedicated Short Codes
Get an easy to remember 5-6 digit short code number to text prospects.
Text Keywords
Realtors can use text keywords to streamline property inquiries, allowing clients to text a specific code to receive instant information about a property, simplifying the information-sharing process.
Auto Reply Texts
Set up auto reply text messages to engage with potential buyers as soon as they text one of your keywords. This helps ensure interested prospects don’t have to wait for a reply.
Omnichannel Inbox
Manage all of your messages in one unified inbox. Engage with prospects through text, Facebook Messenger, Instagram and other popular messaging platforms.
Integrate Textedly With Ease
Textedly integrates with over 3,000 other apps that you’re already using. Streamline your real estate SMS campaigns by connecting popular tools like Mailchimp, Calendly and Zapier.
How to Start Sending SMS Real Estate Messages
It's easy to get started with sending SMS real estate messages. Here's how:
Sign Up For a Text Marketing Platform
The first step is to sign up for a text marketing platform. Textedly makes for a great option and we have several plans to choose from.
Upload Current List of Contacts
Once you have your chosen platform and plan in place, upload your list of contacts so you can start sending out your targeted messages.
Compile Text Templates
The next step is to compile a few message templates so you can easily choose a pre-set message to send out to your prospects or customers.
Set Up a Campaign Keyword
You'll need to choose a campaign keyword to get started. This is the word or phrase your prospects use to opt in to your SMS marketing list. The key here is to choose a keyword that's short and easy to remember. Don't get fancy with a word or phrase that's easily misspelled or too complicated.
As an example, if your agency is called Johnson Homes, you might use JOHNSON12 as your keyword. You could make it even more simple by using JH. Your interested leads would only need to text JH to your number and instantly receive your listing information.
Promote Your Keyword
You need to promote your keyword in order to incentivize leads to take advantage of your offer. Here are some ideas:
- Post on Facebook, Twitter or Instagram with a “text to join” graphic or message
- Provide the ability to sign up on your website
- Send an email to your email marketing list
- Tell customers and prospects about this new option verbally
Send Real Estate Texts
After you start building your texting list, you're now ready to begin sending out your real estate texts.
What to Include in Your Real Estate SMS Messages
You need to be creative with your real estate SMS messages and include relevant information. Include everything leads need to know about a property, such as the price, size, number of bathrooms and bedrooms, size of garage and address.
Use this method to capture email addresses. Some people may still rather receive your information via email so use this method to build out your email marketing campaigns more effectively.
Add in your scheduling link so you can get hot prospects scheduled as soon as possible.
What Makes Textedly Different?
Years of industry experience
Customer satisfaction is our top priority. Our team is ready to ensure you can maximize the potential of SMS marketing.
Superior Technology
We use cutting-edge technology to make sure we offer the best messaging platform in the industry.
Unmatched support
Time is money in the real estate industry, and we understand that. Our team is available 7 days a week if you have a question or need help using one of our features.
User-Friendly Interface
Our texting platform is super easy to use. Access our messaging tools from the web, tablet or mobile phone.
Helpful Resources for Real Estate Text Message Marketing
- SMS Marketing Guide
- SMS Compliance Guide
- 23 Professional Text Message Examples to Inspire Your SMS Campaign
- How to Write a Great Appointment Confirmation Text
- 8 Creative SMS Marketing Campaigns to Inspire You
- The Best Time to Send Marketing Text Messages: 4 Tips to Nail Your Timing
- 10 Free Appointment Reminder Text Message Templates
- 9 Ways to Grow Your SMS Subscriber List
Real Estate Text Message Templates
Laws For Sending Real Estate Text Messages
You must abide by texting laws. Only message people who have provided their consent. Otherwise, you might get into legal issues. Here is what you need to include in your texts to stay compliant:
- Explanation of how often you message
- Clear instructions for opting out
- State that you'll never send non-real estate information
Learn more about SMS compliance laws to abide by when creating a real estate text message marketing campaign.
Why Users Love Textedly
Easy and Simple to Use
Not everyone reads emails or posts, but just about everyone reads a simple text sent to their phone. I really enjoy the quick responses from my contacts.
Good & Reliable Service
The service is good and efficient, you can add GIFS, photos, files, and much more. I also like that I get a text when people text back to the number so I don't miss anything.
Earned My Trust and Future Business
My experience with Textedly's tech support was exceptional. They have certainly earned my trust and future business.
Sending Real Estate SMS Messages With Textedly
At Textedly, we make it easy to set up your campaigns and send your real estate text messages. Get in contact with us and we'll explain the entire process, or sign up for a 14-day free trial today.
