SMS Event Marketing for Professional Event Planners
Over 90% of SMS messages are read within minutes — making text the sharpest tool in any event marketer's kit. Reach your audience instantly, drive ticket sales, and keep attendees informed from announcement to after-party.
Why Users Love Textedly
Easy to implement and integrate
I like how I am able to message many people in a short time frame. The mass-contact upload also makes this software easy to implement and integrate.
Great Product
The product has been great and was instrumental in helping us keep in contact with our clients.
Great Support from Real Human Beings
Textedly provides great customer support from real human beings, not robots. That is so hard to find. It is easy to get in touch with Textedly for help utilizing the service.
What is SMS Event Marketing?
With the help of an SMS platform, like Textedly, you have the ability to reach your audience with the click of a button. Sell tickets much faster to previous attendees and get messaging across to qualified leads. There’s no better time for marketers to utilize text-based event marketing. Users are being bombarded with messaging via ads and emails. Using SMS event marketing strategically provides a clean channel for ticket purchases. Reasons to use text marketing in 2020:
- On average, US citizens text on their phones 47 times a day.
- SMS open rates are five times higher than emails.
- About 75% of smartphone users are okay with receiving SMS messages.
How to Use SMS Marketing to Organize and Promote Your Event
To have tremendous success using SMS technology, there must be preparation prior to the execution of your event. Here are our top SMS event marketing recommendations to guide you to increased ticket sales by promoting events with text messaging:
- Properly staff your team.
- Create a website for your event.
- Ensure that the website has a subscription option.
- Have a minimum number of attendees in mind to ensure profitability.
- Use SMS messaging to begin the promotion of the event.
- Promote, promote, promote.
- Broadcast the schedule of events.
- Confirm reservations.
- Continue to send SMS messages all the way through the event beginning.
Offer a Promotion or Discount
Gain subscribers by offering discounts to those who subscribe and enroll in notifications for presale tickets. Offering freebies is always enticing by way of coupons, vouchers or a percentage off.
Promote Ticket Sale Updates
It always helps to not only announce events but also promote that tickets are available throughout the wait to generate excitement and to keep the event’s brand strong.
Text Your Existing Customers
Notifying your existing customers helps in that you can receive word-of-mouth advertising because we all know that when someone is excited about something they will most likely share it with a coworker, friend, and even family.
Provide Convenient Reminders
SMS messaging provides an easy way to send reminders without being overbearing. A constant flow of event promotion ensures that it’s on the minds of many.
Send Day-Of-Event Details & Updates
By sending details on the day of the event gets attendees feeling as though they are part of the event, and that they know exactly what’s going on and when. This builds brand loyalty.
SMS Event Marketing: During the Event
While your event is in progress, it is most important to notify your attendees of any updates or changes in scheduling. There’s also countless ways to make your event more interactive during the conference like sending out reminders about contests or polls. Here are three ways event organizers have utilized Textedly for SMS event marketing.
Event Reminders
An SMS message during the event can help many stay on track with the day’s timeline. These reminders have a tremendous influence on how your attendees view the event. Some attendees need reminders about start times. A reminder can go a long way with the building of and the longevity of your subscription database.
Drive Engagement with Contests
Incorporating contests into your event drives excitement and validates the attendee's choice to participate. Whether the scope is big or small, a well-planned contest creates a fun highlight that becomes a “must-attend” moment of the event.
Poll the Audience
Send SMS messages out asking the audience to participate in a poll of fun facts or of things they would like to see in the future, trips they would like to take or how they feel about certain subjects. Post these results during the event itself. It’s all about engagement and having the audience feel as though it’s a unified event, as they are the priority.
Event Marketing SMS Templates to Save You Time
Using an event marketing SMS template will not only keep you organized but also will keep you, the event organizer, on track to not overlook a minor point that could have a tremendous impact on the outcome of your event.
Event texting templates you can send include:
Ready to take your event management to the next level?
Sign up for a free trial of Textedly and start sending event management texts today.
