Automate SMS Drip Campaigns for Better Engagement

SMS drip campaigns deliver the right message at the right moment — automatically. Set up a series of time-delayed texts to nurture leads, onboard customers, and drive conversions on autopilot.

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What is an SMS Drip Campaign?

An SMS drip campaign is a series of time-delayed text messages that are automatically sent to subscribers. Also called flows or sequences, drip campaigns aim to send contacts tailored messages at strategic intervals to boost sales, conversions, or engagement. Drip campaigns are a common email marketing strategy, but given the rise in SMS marketing, they’re growing in popularity for texting too.

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The Benefits SMS Drip Campaigns

SMS drip campaigns are a highly effective marketing tool that uses consistent automated SMS messaging to provide a personalized customer experience. SMS drip campaigns help you reach your audience with the right messages at the right time. Through continuous engagement, you nurture leads better and boost sales. Plus, texting offers its own unique benefits.

SMS offers 98% open rates, 45% response rates, and nearly four times higher click-through rates than email. Overall, SMS drip campaigns help marketers, sales reps, recruiters, and more:

Boost conversions

Enhance lead nurturing

Reduce churn

Increase customer engagement

Save time with automation

Improve product/services awareness

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6 Types of Texting Drip Campaigns For Your Business

There are many use cases for text message drip campaigns. Let’s look at six top ideas for SMS:

Three text messages to Kate reminding her about items in her cart with a checkout link and a 10% discount offer expiring in 24 hours.

Abandoned Carts

Oops! Looks like one of your customers forgot to check out! Use SMS drip campaigns to give your customers that extra push to make their purchases.

Sales Lead Nurturing

Most leads aren’t ready to purchase immediately. Use a series of text messages to push leads through the sales funnel and turn them into paying customers. You can use SMS to follow up with leads, share valuable content, extend a free trial, and more.

Three black text boxes with white text on a blue background outlining an insurance inquiry drip campaign sequence with arrows between them.
Three sequential text messages for scheduling an appointment: 1) Reminder to schedule annual health exam, 2) Prompt about availability next week, 3) Confirmation of appointment on Monday at 5 pm.

Appointment Reminders and Scheduling

To reduce no-shows and lost revenue, use a drip campaign to automate appointment reminders or send time-to-schedule alerts. By automating reminder messages, you save your company time and money. For example, let a customer know it’s time to schedule an oil change with a series of messages.

Solicit Reviews

Use an SMS drip campaign to request reviews for your business. Set up a campaign that automatically follows up with customers about a recent interaction with your brand, event, vacation stay, or dine-in experience. You can set the drip campaign to remind customers about leaving a review as well.

Sequence of text messages thanking Rebecca for choosing the hotel, asking her to rate her stay from 1 to 5, then requesting a review on the website myhotel.com/reviews.
Text messages: 1) Thanks for signing up for insider program, receive SMS updates on offers and fitness classes. 2) Black Friday sale coming, exclusive discounted workout classes at getmoving.co/insidersale. 3) Congrats on completing 9 workout classes, redeem 15% off 10th class at getmoving.com/redeem10.

Welcome Message Series

Customers are likely to be more engaged when they first subscribe to SMS campaigns, so take advantage of this heightened engagement. Send a warm welcome to your subscribers, thanking them for signing up and providing incentives for your customer to make more purchases. The goal of a welcome message is to make your customers feel appreciated and boost sales.

Customer Re-engagement

If you’ve noticed that your customers haven’t interacted with your company in a while, you can use an SMS drip campaign to re-engage them. Offer personalized incentives and discounts to encourage your inactive customers to make a new purchase.  

Three text messages on a dark background promoting baking classes and special offers from bakeaway.com, addressing Brian personally.
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Why Users Love Textedly

User interface is simple.

It is easy to use on my laptop or my mobile device. I can create a campaign at any time or place.

Theresa Pipkin B.
,
Owner

Textedly Away!!!!

Whether you need to send a mass text to 10, 100 or 500 people, this app is for you! Simply select the contacts you would like to text, type your message, and TEXTEDLY AWAY!!!!

Samuel S.
,
President

Great Overall Value for the Price

We've been using Textedly for about two months now and I have to admit, I am thrilled with the value that we have gotten for the price.

Brent B.
,
Director of Sales
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How to Set Up Drip Campaigns on Textedly

You can create and launch drip campaigns all in one place on Textedly’s platform. Here are the step-by-step instructions to follow:

Launch SMS Drip Campaigns with Textedly

Textedly makes it easy to customize and launch SMS drip campaigns all in one app. Take advantage of our stand-out feature to save your company time and watch your engagement and sales skyrocket.


Ready to increase sales?