How to Send Personalized Text Messages for Results
If you're using SMS marketing, then you can increase the results of your campaign by sending personalized text messages.
In many cases, promotional text messages can be very impersonal and cold. By using personalization with a platform like Textedly, you can help your message stand out and establish a stronger connection with your prospects and customers.
And, best of all, SMS marketing has never been easier thanks to Textedly's easy-to-use texting solutions platform.
Why Users Love Textedly
Top notch customer service!
I like how I can easily create messages and receive responses back when necessary. The customer service help has been top notch and so helpful. Pleased with ease of transition to group texts and integration into our company.
Great for Mass Texting
This powerful platform excels in its mass texting capabilities. In a production environment, where time is of the essence, being able to send one message to hundreds of team members at once ensures that critical updates are distributed quickly.
Game-Changer for SMS Marketing
Textedly is incredibly easy to use and has a clean, intuitive interface. I love how quickly I can schedule mass text campaigns and track delivery and engagement.
What is a Personalized Message?
In many cases, promotional text messages can be very impersonal and cold. A personalized SMS message is a text you send to a subscriber which includes unique details -- such as the subscriber's name, gender, appointment/reservation time, and more. By using personalization with a platform like Textedly, you can help your message stand out and establish a stronger connection with your prospects and customers.
And, best of all, SMS marketing has never been easier thanks to Textedly’s easy-to-use texting solutions platform.
Why Send Custom SMS Messages
Marketers have reported that personalization increased open rates and click-through rates significantly in email marketing. It only makes sense that there would be an increase in opens and click-through in SMS as well. And when you do personalize, recipients are more likely to become familiar with your brand over time.
It's important to understand that personalization goes beyond using the first and last names of your prospect or customer. There are many things you can personalize such as past actions, birthdays, last appointment, and more. Using many different personalization elements allows you to create a unique experience with SMS.
Benefits of Personalized Text Messages
The most obvious benefit is an increase in response rates. It's been found that 90 percent of texts are read within five minutes. However, recipients only respond to 45 percent of the messages. By using a personalized text message, you can expect a big lift in the response numbers. This will be very important when you are sending out a promotional text.
The second benefit is that it deepens the relationship with prospects and customers. When it comes to loyalty communication, 48 percent of American consumers preferred SMS. This shows that consumers want a dialogue using text. If you're looking to really personalize the experience with your company and serve your customers, you want to use SMS and personalize every element that is relevant to the purpose of the message or marketing goal.
Personalized Message: Key Terms
If you're in the process of learning about personalized texts and implementing a personalized text campaign, there are some important terms that you need to know. You'll see these terms mentioned on a regular basis.
Data collection
A process of sending out messages to retrieve personalized information like first name, last name, zip code, etc. A series of questions are usually sent to collect the data.
Custom field
Similar to the way email marketing works, custom fields can be created to collect unique information. Standard information like phone number, name, email, and address are the default fields you can use in texting platforms.
List
This simply refers to a list of text subscribers. Keep in mind that you can have multiple lists and even segment lists for better targeting.
Importing
This is when you bring data sets from another platform such as email marketing platform, CRM, social media, etc.
Personalized Text Message Examples
How can you use personalization to your advantage? Here are some great examples you can learn from. Take these examples and fit them to your needs.
How to Start Sending Customized Text Messages
So how do you go about creating a personalized SMS campaign? Here are the steps you can take.
Import Your Leads to the Texting Platform
You want to start by importing the data sets from your email marketing platform or CRM platform to your text marketing platform, like Textedly. This will give you a list you can work with for your campaign. There are some things you'll want to set up before you send out your messages.
- Ask the mass SMS provider about how to gain permission to message your list. Following industry rules and regulations is important.
- Create a message reminding recipients who you are and why they're receiving the message.
- Reach out to your subscribers and collect other data sets that may be valuable. This is where you want to use the custom fields.
Reach Out to Your Audience
Whether it's email subscribers, blog readers, or social media followers, you want to reach out to them to subscribe to your SMS list. It's very likely that most of your audience will not have submitted their phone number information to your business. A good way to incentivize subscription is to offer a coupon or exclusive discount.
Start Segmenting Your Audience
Just as you would do for an email list, you'll see better results by segmenting your audience. For example, a guitar retail chain would want to segment their acoustic guitar players, electric guitar players, and bass players. This allows you to target your list with the appropriate content and offers.
Create and Send the Message
It's finally time to create your message. Incorporate the personalization data relevant to the goals of your message. Double-check your message carefully and if you're satisfied with everything, start executing the custom SMS campaign.
Custom SMS Mistakes to Avoid
You're probably excited about the idea of sending out personalized messages with Textedly. However, there are many mistakes that can hurt your campaigns.
Make sure you have your data right.
For example, you want to double-check to see that you don't mix up things like birthdays and wedding anniversaries.
Don't over-personalize.
If you mention too much personal information in your messages, it may feel like an invasion of privacy.
You may be using outdated data.
Collect updated information. For example, an auto shop should want to know if the recipient has gotten a new car every few years.
Start Sending Personalized Text Messages With Textedly
Ready to create and launch a personalized SMS campaign? Textedly is the platform to build your campaign on. You can schedule your messages, create automatic replies, get comprehensive analytics for your campaigns, integrate multimedia, and more. Get started today with a 14-day free trial.
