Text Keyword Services: Build SMS Marketing Campaigns
A text keyword is the simplest way to get customers to opt into your marketing list. Textedly provides keyword services that make building and managing your audience effortless.
What Are Text Keywords?
Textedly provides text keyword services for your marketing campaigns. We reserve a specific keyword for your text message promotions. This allows them to sign up for your future SMS keyword marketing campaigns. For example, a steakhouse asks you to text STEAKS to 416789 to sign up for special discounts. STEAKS is the text keyword.
An SMS keyword campaign relies on a text keyword with your number as the cornerstone of a text marketing strategy.
How Do You Choose Text Marketing SMS Keywords?
We recommend these best practices to help you choose effective text SMS keywords
A keyword connecting your core business to your campaign's theme;
The shorter the better so customers remember it;
A sign-up for discount glasses uses a keyword like GLASSES instead of BETTERVISION;
Keep it simple. Avoid long words or short phrases. Simple words are easier to remember; and
Select a word they use instead of industry jargon. Use EYEWEAR instead of GLASSES for millennials.
SMS Keyword Benefits & Uses
You can use SMS keywords in many ways that are beneficial to your business or organization. For example, invite subscribers to text a keyword to:
- Receive text coupons;
- Get discounts;
- Share exclusive offers;
- Obtain information about changing business hours; and
- Notices of upcoming events.
SMS keyword benefits include:
- Call-To-Action - Keywords encourage people to act for benefits like discounts or exclusive offers;
- Expand your contact list - Different keywords attract different people to your subscriber list;
- Easy tracking - Track how people discovered your business using different keywords for unique campaigns. Track the most popular ads using the data for more successful future campaigns; and
- Gain insight - Use keywords to see which products resonate the most with your audience.
What Number Will the SMS Keyword be Sent To?
When you sign up for an account with Textedly, you receive a designated exclusive toll-free phone number.
You also get the option to buy a vanity toll-free texting phone number making it easy to remember a number like 1-888-GLASSES.
Text Keyword Examples
Text keywords offer many ways to create marketing campaigns. They come in handy when related to your business. Examples of text keywords include:
How to Create a Text Keyword
- Make a list of short words that are relevant to your campaign.
- Pick a word from the list that's appropriate to your audience demographic and simple to remember.
- Set up your text keyword campaign. The Textedly team can get you started if you need help
Frequently Asked Questions About Text Keywords
Why Users Love Textedly
Excellent Platform Even Better Support
Textedly is very easy to use. I love their interface, and it was very easy to get set up on the platform.
Integrating my contact list was a simple upload
The ease of implementation was fantastic; Integrating my contact list was a simple upload. The ability to convey a lot of info to a lot of people that want it with a simple click is tremendous.
Customer Service is 10/10
Saves so much time communicating upcoming events with my friends and family. The customer service is the best. They are quick to respond and are extremely helpful!
Setting Up Text Keywords With Textedly
Now that you've learned the benefits and uses for text keywords, it's time to think about what keyword to use. Follow our suggestions above about how to choose your custom text marketing SMS keywords. Then, let us help you set up your text keyword campaign. Sign up for a free 14-day free trial with Textedly to set up text keywords today.
