Finance Industry Text Messaging
Finance industry text messaging can be used in many ways from introductions to reminders and even documentation requests. Investment advisors, wealth managers, bank representatives, and insurance agents find SMS as an effective tool thanks to its high open and response rates in comparison to email.
After regulatory compliances, customer retention is a big challenge faced by financial businesses worldwide. Text messages allow companies to build a more personal relationship with current and potential clients by simply communicating via a device that is not only used for work reasons - your mobile phone. Studies show that individuals check their phones as often as 80 times a day
, which makes a text message feel less like spam than email does.