Design and Send Text Message Marketing Flyers

Aside from the aesthetics of your design, it’s important for businesses to define the information that will be included on the flyer. That’s because the amount of text used can have a significant impact on your flyer’s final design. These details include the date, time, location, description, pictures, and any other elements or information you want to include on your flyer. When doing this, remember that, just like regular text, the more words you use, the more likely people are not going to read your message. Once you have carefully defined what information needs to be included on your flyer, it’s time to start designing.

Just like your message and tone of voice, your flyer’s design should be consistent with your brand. Visual consistency between your brand and marketing materials is key for your customers to recognize who the message is coming from immediately.

• Highlight keywords on your text to make them stand out. For example, use bold text or make these words larger.
• Include a call to action. Make sure that at the end of your message, you remind customers to perform an action like “schedule your appointment now” or “book your tickets today.”
• Use the correct dimensions. For example, a square flyer is easier to read in a text message.
• Stay on brand. Make sure that your tone of voice, color scheme, and even images chosen are all on-brand with your business.

Use The Correct Dimensions

Using the right dimensions is essential for a text message marketing flyer to deliver good results. When choosing a template, it’s important to keep in mind that this flyer will be read via a phone screen. For this reason, a square size might be more efficient than an 8.5 x 11 flyer.

If you choose dimensions that are too long, it means your flyer will get cut-off by the phone screen and recipients will have to scroll down to read it all. This will decrease the number of customers who read your message.

Utilize Pre-Made Templates

Choosing a pre-made template on a graphic design website will make the design process easier and quicker. The great part about these templates is that you will have a starting point, instead of having to start from scratch and figure out where to put your text and image boxes, what font to use, how many images to add and many more questions that might arise when designing your flyer.

Once you pick a template, you’ll be able to rearrange and change any of the features in it from size, font, and colors according to your message and brand.

Take Advantage of Free Stock Photos

Using stock images can provide many benefits when designing marketing flyers. Some of these include speed, budget, and media.

Even premium stock photography has a lower cost and is more time-efficient than preparing for a photoshoot. This is especially important if you will be creating multiple flyers for different events or if you will be sending multiple flyers throughout the month. Even better, they are available for instant download at the size of your choice, which will save you a lot of time when designing.

Stay on Brand

Users are more likely to open a text message from a trusted source than from an unrecognized person or business, as this can be considered as spam. For this reason, keeping your flyer on-brand with your business is an essential part of text marketing.

Use the same fonts, color palette and include your logo on all your designs to ensure your brand is easily recognized by your customers when they receive your MMS.

Make Your Design Pop

Make your flyer visually appealing to capture the user’s attention by choosing the right design elements. For example, choose combinations of background and font colors that are easy for your recipients to read on a screen. Highlight keywords by using bold or bigger font sizes to make them stand out and help your design look less flat.