Mobile phones are standard issue for most of them, and they often take calls after normal business hours to make sure that small issues don’t turn into big problems. When they receive lengthy, unexpected emails from vendor partners, they usually sideline them until they have more time to give the messages the attention that they deserve. As a vendor, your time-sensitive email could sit in the manager’s inbox for several days or worse for operations, weeks.
B2B texting exceeds performance among other channels: 98 percent of text messages are opened by recipients. Since most business professionals always carry their phones, they open text messages within a few minutes of receiving them. SMS is a tool that allows you to effectively communicate with B2B clients in a casual way to solidify relationships or by way of B2B text notifications that dial in on shorter messages delivering only the most important details.
B2B marketing strategies are often more complex than ones that are designed to attract B2C customers. As a B2B business leader, you have to understand and address the needs of your clients and their end customers. Demonstrating your company’s capabilities to do this requires that you have contact with the right decision-makers at the right time.
Sending your client a text message allows them to respond in real-time, which doesn’t happen with email messages. Communication flaws arise because context is lost when there is a long lag time between email messages. The immediacy of SMS in B2B marketing is a great benefit for financial institutions that alert investment companies about trending mutual funds, stocks, and other financial products and services that are time-sensitive. Below are just some of the ways Textedly users have taken advantage of B2B SMS marketing.
By using SMS in B2B marketing campaigns, you can craft personalized, succinct messages that let your customers know that you can solve one of their pain points at the right time. For instance, you work with as a car parts distributor that has several clients around the country. Due to economic events, there’s been a surge in tire sales. In this case, you can send your order managers a text message to let them know that you’ll support their surge in tire orders with extra delivery trucks if needed.
Establishing a client list for B2B texting will allow you to give your customers personalized service that would be hard to offer without SMS marketing. Clients who are on your SMS marketing list will be the first to know about product upgrades and improved service offerings.
For instance, your software company just published an upgrade that improves the accuracy of your clients’ inventory management systems. You send them a text to let them know how much time the new upgrade will save them and offer them a free demonstration of its features. When working with segmented groups, such as tiered product offerings (e.g. basic vs enterprise level clients), you can send direct messages to specific segments on new rollouts relative to their product tiers.
According to marketing statistics, the majority of the B2B buyer’s journey is online. B2B SMS marketing gives companies an opportunity to take more market share by interacting with leads early. By using B2B text messaging you can establish a personal connection with leads before they seriously consider your competitors. These customers are more likely to buy from you or negotiate favorable purchasing terms with your company because of this personal connection that you nurtured over time with a few text messages cultivating your larger B2B marketing outreach strategy.
SMS marketing also gives you timely feedback about your products and services that helps you to improve your offerings to certain customers quickly. For instance, one of your clients has a requirement to source bottled water from manufacturers that use sustainable packaging. Your company bottles water in both conventional plastic and more sustainable bioplastic. The client sends you a text that they can no longer buy bottled water from you that’s packaged in standard plastic bottles. Because of this outreach for feedback you save the day and text them back that your company can ship them water that’s packaged in eco-friendly bottles composed of bio-based plastic made from sugarcane.
Business leaders use B2B SMS for both marketing and B2B sale efforts. B2B Sales have become more efficient and have upgraded their lead generation to include drip-campaigns for B2B texting. For B2B lead generation, you’ll want to segment your SMS client list. Add your client list into your subscribers list on Textedly, and then filter them into specific groups. Segmenting your list for B2B texting allows you to send relevant content to potential clients and avoid overloading them with information that they don’t need or want.
You can engage existing customers and prospects by:
While you want every B2B customer and prospect to be on your SMS marketing list, some customers may not be the right fit for your offerings. You’ll want to make it easy for your customers and prospects to opt-in and opt-out of your SMS marketing list. With Textedly, subscribers can easily text a keyword to both opt-in and opt-out of your texts. Narrowing this list results in warmer leads in the long term.
B2B text messaging is an effective way to improve sales and profits. The best part about including SMS into your B2B marketing strategy is its low cost to get started and its ROI. SMS is an emerging inbound marketing channel that’ll help you to keep pace with the evolution of the B2B market space.