You can decide how to best use automatic reply texts to stay engaged with customers and reduce the time it takes for your employees to sift through customer communication.
Autoresponders collect information as well as send it. With Textedly, you can see which of your keywords gets the most traffic and whether or not customers are further responding to the automated text message. That information also gives you insight into when and where customers are reaching out. Is there a geographic area that’s responding more than others? Maybe you need to adjust the keyword to reach a broader area. You can use that information to adjust advertising, signage, and other customer communication channels to make sure customers get the right information.
You also get access to if and when customers click on any included links. That information can be coupled with demographic information gathered at signup to tell who specifically responds to your messages. If there’s a group that’s consistently responding or not responding, you can adjust your message to better engage them.
When you know the numbers, you can use them to your advantage. Textedly’s autoresponder gives you the power to communicate more effectively in a way that increases leads and sales.
Last but certainly not least, people check their text messages far more than email. Marketing emails get opened six to seven percent of the time. In comparison, marketing texts get read 10 to 15 percent of the time—what a great way to instantly connect with people who are already interested in your business.
Keyword research can help, but length of the keyword or words makes a big difference too. Autoresponders rely on the use of the correct phrase or word. For that reason, it’s best to keep it short. We’re all human, and it’s easy to mix up “SALE 2020” with “2020 SALE.” The easier the keywords are to remember, the more likely your clients and customers are to remember it correctly.
There’s no limit to the number of keywords and corresponding auto replies you set up. And remember, texting is our business. If you need help determining the right keywords or creating effective auto-replies, we provide step-by-step instructions, and some pre-written replies to get you started.