Customer feedback lets you know how people feel about their interactions with your company. Did they receive a receipt or get greeted as they walked through the door? You can tailor the questions based on current promotions, employee programs, and special offers.
Customer insights provide value well beyond the small initial cost and time it takes to set up and send the survey. Insights let you know what your customers are interested in, how they're feeling, and what they're likely to do in the future.
SMS surveys also let you send a link to a survey via text message. Surveys that are more than one or two questions might take too long on a mobile phone, and not all of us have nimble thumbs. But a user-friendly survey link sent through text can get more responses to in-depth questions.
Surveys can provide feedback about all aspects of your business, including your company interviews and onboarding process. You can ask interviewees if they felt comfortable or if the job description was accurate for the position for which they interviewed.