A text keyword is a relevant word your customers text to your 10-digit number or short code. This allows them to sign up for your future SMS keyword marketing campaigns. For example, a steakhouse asks you to text STEAKS to 416789 to sign up for special discounts. STEAKS is the text keyword.
An SMS keyword campaign relies on a text keyword with your number as the cornerstone of a text marketing strategy.
We recommend these best practices to help you choose effective text SMS keywords:
SMS keyword benefits include: