A simple question gets greater responses. But, if you seek more information from your subscribers we recommend offering gifts or rewards to inspire answers.
An example of a vote via text message involves a retailer running a sweepstakes program. The retailer offers to give away cash prizes to the five charities receiving the most votes from subscribers. Customers nominate charities and rally votes from friends and family.
Another example of an SMS voting campaign involves a frozen yogurt shop. They run a poll with their customers to see which new flavor they like. The shop displays a sign "Text FrozenYoCherry to 44444 to vote for our new Cherry Delight flavor." Other signs promote different flavors. Each one offers a free medium-sized yogurt of their favorite flavor if it receives the most votes.