Text messaging is a cleaner form of communication, too. The Telephone Consumer Protection Act (TCPA) ensures that text stays spam-free. Only those granted permission via the customer can send texts, reducing the noise that drowns out your email messages in a crowded inbox.
Mailchimp SMS texting crosses devices, like tablets, laptops, and mobile phones, because most support some form of text messaging. Your potential audience grows, yet you’ve still got the ability to manage contacts and responses through Mailchimp.
Consider that roughly 90 percent of all texts are read within 3 minutes. Compare that to an email open rate of 15 to 25 percent. Also consider that text response times typically take about 90 seconds, while an email response takes 90 minutes. Everything from signup to verification times are significantly reduced when texting gets added to the table.
There’s also the fact that texting is part of everyday life. It’s only natural to harness the power of instant communication to make life easier for your customers and team members.