In the fashion industry, more than anywhere else, new arrival sms campaigns have the ability to amplify your product line sales. New arrival text messages motivate your customers to view and fall in love with your brand. Creative marketing can take new arrival messages to customers from buyers to loyal advocates of your brand. When done right, new arrival SMS will actually increase awareness and engagement about a collection or new item.
Tips and tricks for sending new arrival texts to your customers:
When an item actually does go out-of-stock, letting customers leave their number to receive an SMS fresh stock alert will bring them back into their purchase. Fresh stock texts inform customers of freshly stocked lines and items that have recently been out-of-stock.
As you create a stronger mobile relationship stemming from your first freshly-stocked SMS message, you can use that contact info and customer data to send custom updates such as:
Your customers may come to your business for a particular product and if that product ever runs out of stock for an extended amount of time, take advantage of fresh stock arrival messages because they can increase sales instantly!
Discount offers often work very well for customers that have left their carts abandoned. Within a few hours of an abandoned cart, send a discounted sms message with a percentage off for a limited amount of time (up to 24hours or less). When marketers incentivise visitors on an item they wanted enough to put in their cart, the combination between a sense of urgency and the desirable item often brings them to purchase. For all other potential customers that need more nurturing to convert, a light drip campaign with occasional discount text messages will keep them in touch with your brand.