In many cases, promotional text messages can be very impersonal and cold. By using personalization with a platform like Textedly, you can help your message stand out and establish a stronger connection with your prospects and customers.
And, best of all, SMS marketing has never been easier thanks to Textedly’s easy-to-use texting solutions platform.
Platform You want to start by importing the data sets from your email marketing platform or CRM platform to your text marketing platform, like Textedly. This will give you a list you can work with for your campaign. There are some things you'll want to set up before you send out your messages.
Whether it's email subscribers, blog readers, or social media followers, you want to reach out to them to subscribe to your SMS list. It's very likely that most of your audience will not have submitted their phone number information to your business. A good way to incentivize subscription is to offer a coupon or exclusive discount.
Just as you would do for an email list, you'll see better results by segmenting your audience. For example, a guitar retail chain would want to segment their acoustic guitar players, electric guitar players, and bass players. This allows you to target your list with the appropriate content and offers.
It's finally time to create your message. Incorporate the personalization data relevant to the goals of your message. Double-check your message carefully and if you're satisfied with everything, start executing the custom SMS campaign.
Hi [Name], it's about time for your annual teeth cleaning. Your last dental appointment was on [APPTDATE], so it's been [X MONTHS] since your last cleaning. Schedule your appointment on our site here (appointment scheduling page).
Hi [Name], thank you for your order. Did you know that your order of [PRODUCT] goes well with [PRODUCT2]? It's the perfect supplement and you can add it to shipment for $10 off. Click here (upsell page) to take advantage of this deal.
Hi [NAME], we noticed that your last spin class session was at [DATE]. If you're ready to come back to our class, you can attend this weekend for 15 percent off. Click here (reservation page) to lock in your spot.