Why Use Radio Station Text Messaging
There are a number of reasons to send radio text messages. Radio station text messaging offers a much easier line of communication between the radio station and the listener. The listener won't be forced to listen to a busy tone or stay on hold, discouraging future communications. When a listener sends in a text, they will get a general response giving them all of the information they need to know.
Even more importantly, once a listener texts in, they sign up for all future texts, too. These texts could get them interested in future events. It could also remind them about your station and encourage them to listen in more. The more people listen in, the more advertisers will be willing to pay for ad space on the station.