Retail SMS Marketing Types
There are different types of SMS marketing retailers can consider. These include mass texting and business texting. Mass texting focuses on reaching a mass audience with a single store text. Business texting focuses more on individualized content which enables a more direct, one-on-one communications between the sender and the receiver.
Benefits of SMS Marketing for Retail
Using retail text marketing has many benefits because it allows businesses to reach their audience via a device they are already using rather than making them go outside their comfort zone to read a billboard, poster or even email. Here are some benefits of SMS marketing