With the help of an SMS platform, like Textedly, you have the ability to reach your audience with the click of a button. Sell tickets much faster to previous attendees and get messaging across to qualified leads. There’s no better time for marketers to utilize text-based event marketing. Users are being bombarded with messaging via ads and emails. Using SMS event marketing strategically provides a clean channel for ticket purchases. Reasons to use text marketing in 2020:
Gain subscribers by offering discounts to those who subscribe and enroll in notifications for presale tickets. Offering freebies is always enticing by way of coupons, vouchers or a percentage off.
It always helps to not only announce events but also promote that tickets are available throughout the wait to generate excitement and to keep the event’s brand strong.
Notifying your existing customers helps in that you can receive word-of-mouth advertising because we all know that when someone is excited about something they will most likely share it with a coworker, friend, and even family.
SMS messaging provides an easy way to send reminders without being overbearing. A constant flow of event promotion ensures that it’s on the minds of many.
By sending details on the day of the event gets attendees feeling as though they are part of the event, and that they know exactly what’s going on and when. This builds brand loyalty.
An SMS message during the event can help many stay on track with the day’s timeline. These reminders have a tremendous influence on how your attendees view the event. Some attendees need reminders about start times. A reminder can go a long way with the building of and the longevity of your subscription database.
During the event, promoting some type of sweepstakes or having several contests available makes the attendee feel more engaged and excited about their choice of being there. It can be something small or large, but the whole idea is to make it fun and a “must attend” activity.
Send SMS messages out asking the audience to participate in a poll of fun facts or of things they would like to see in the future, trips they would like to take or how they feel about certain subjects. Post these results during the event itself. It’s all about engagement and having the audience feel as though it’s a unified event, as they are the priority.