Most people scan through texts very quickly. The tiny pieces of important information that it takes to run a hospital or health-related business are easily absorbed via text on-time and without delay.
All Kaiser Health X-Ray Technicians. We have a need for nine more Technicians to work this Saturday. Reply to this text message to sign up. Thank you.
Hi John, our Aftercare plan is ready to assist you in your early recovery, prevent relapse, and help you towards your life goals. Thanks for enrolling in the program.
Hi James, looking forward to seeing you at Dr. Carson’s Dental office tomorrow 3/20/2020, 3PM for your yearly examine and physical. Reply if you need to reschedule.
Rebecca. How would you rate your appt yesterday with Dr. Smith? Help others by giving us a quick review. 1-10. Reply let us know. Thanks!
If you are feeling ill and believe you may be infected with the COVID-19 virus, please reply to this message to make a Dr. appointment ASAP.
This is a reminder that your medical bill is 30-days overdue. Please take a moment to pay your outstanding bill by clicking here. Thank you for your cooperation.
Hello Mr. Sandoval. Your medical prescription at Target Pharmacy is now ready. You can pick it up anytime between the hours of 8am-7pm. Thank you.
Texting in hospitals is done on secure applications in order to remain HIPAA compliant. Text messages to patients have several HIPAA requirements, like not using both first and last names in case the phone is lost or stolen.
When best practices and HIPAA regulations are observed, texting increases communication between physicians and patients as well as between staff by a significant amount.
One study in Seattle, for example, was able to test out different wording to find the optimal format for 30-day immunization reminders. Some texts were more effective than others.
Using this format, how much could communication improve between healthcare providers and patients? Because the texts are so easy to send and short in format, health care providers have a better chance of A/B testing their copy to find actionable templates.