According to the ECAR Study of Undergraduate Students and Information Technology, 95% of undergraduates own a smartphone. An analysis by communication scholars in 2019 found that most students are on their phones five hours per day and check messages 28 times per day. So messaging clearly provides an immediate and inclusive means for connecting with members of the campus community.
More than three-quarters of all college students want to receive information from their institution by text message and 91% prefer it over voicemail. Sending texts is a far more effective means of communicating than sending emails. Less than one-quarter of emails are opened but 98% of text messages are opened. Emails receive less than a 5% click-through rate (CTR) and those typically occur an hour and a half after the email is sent, but texts have a nearly 50% CTR and are acted on in under two minutes.
Universities and education institutions are actively using texting to increase enrollment, reach their students, minimize drop-outs, track campaign success, and develop supportive communication channels that benefit students. The benefit of college texting is that people on staff do not have to over allocate efforts on less effective outreach and instead, can quickly create impact at scale.
Try any of the university text templates below for your sms campus campaign.
This Sunday the Trojans play at home against the Bruins! Get discount tickets at www.usctrojans.com
Tutoring for Finals:
It's the (dreaded) Finals Week, but you’ve got this! Stop by the tutoring center for help if needed.
Get more info at www.nyu.edu
Students, reminder that the last day to register for spring 2020 semester classes is Friday, March 6th, 2020.
Class Group Chats:
Did you see our very own Professor Robbins was featured in the New York Times??
Read the article here on: www.nytimes.com
Help the Dean’s office plan for Ohio State’s future: complete this campus climate survey online at www.osu.edu for a chance to win a Brutus Buckeye t-shirt.
ALERT: severe weather — our campus center now closed until tomorrow morning.
University Fees & Financial Aid:
Learn more about how to apply for student aid, grants, work student programs, and more
Text “AID” to 878345
The new Science building is now open! Join us in settling in.
Visit our science student center on February 10th for free food and drinks.
Sophomore class at Stanford launches internship networking project: here’s how your business or organization can join in www.news.stanford.edu
First-gen scholarship campaign at 80% funding!
Have you given yet?
Hello Texas Alumni.
Check out our brand new redesigned website and keep up to date on all future events: www.utexas.edu/alumni
Study shows Yale grads earning in top income brackets.
Read all about it at www.yale.edu
Announcements on Safety:
We’re rolling out an after-dark bodyguard service for students headed home late.
Text “SAFETY” for more details.
39 Ways You Can Cut The Cost Of College.
Click here www.collegeinfogeek.com to find out more.
Deadlines & Registration:
High school seniors stay on track. Our college application deadline is March 15th.
Don’t delay. www.ucla.edu/apply
Segmented Campaigns for Programs:
Prepare for a new career with our online courses.
Earn a degree that will impact your life. www.phoenix.edu
Greetings. Don’t feel overwhelmed with our campus. We can provide you with a private tour.
Text “TOUR” and we will send you a date and time that we can meet.
Looking for a College Scholarship? Text the word “SCHOLARSHIP” and we will send you a website link where you can apply for our University scholarship.
Did you know Wake Forest University is now SAT-optional?
Click here: www.prepscholar.com to find out more!
Logistics for Student Orientation:
You’ve been admitted to USC! Congratulations on this life changing moment. Here are your details for orientation: https://orientation.usc.edu