Text marketing with Textedly is a powerful and cost-effective strategy that can be used by any kind of business. It can work for online businesses, retail stores, service-based businesses, B2B, and more. It's been shown to deliver outstanding results when implemented properly.
And, best of all, business text messaging has never been easier thanks to Textedly’s easy-to-use texting solutions platform.
Instead of trying to get the attention of their prospects and customers through these noisy and competitive channels, the salon decides to use text messages to stay in touch with customers. They start advertising a 15% off discount on the next visit if customers opt-in to their text message alerts. The salon would also announce special events, promotions, and discounts in the future through text.
This incentive gets many customers to join. Through the new text channel, the salon is now able to get their customers to come back more frequently. They are also building loyalty and a strong local brand as their customers aren't going anywhere else for salon services. To jump on this success, the salon starts to advertise the text promotion to all their online channels and starts to get new customers to book appointments.
There is a 90 percent open rate for SMS and response to messages also average 45 percent. That is incredibly high compared to the 20 percent open rate and 6 percent response rate you see with email. In addition, 75 percent of people are okay with receiving text messages from brands.
Of course, this doesn't mean you should abandon all the other channels. What you want to do is supplement them with SMS marketing. There will always be prospects and customers that prefer channels like email, social media, and blogs.
It's important to note that you are compliant with the Telephone Consumer Protection Act (TCPA). You want to provide recipients a message or letter telling them how to unsubscribe so that you aren't constantly sending them unwanted messages. You will also need to provide information about why the message was sent, the terms and conditions, and potential data rates that may apply.