SMSShort Messaging Service. This was the earliest and remains the most common form of messaging.
Multimedia Messaging Service. This type of message includes multimedia such as an image, video, or audio clip.
Keywords are specific terms comprised of letters and/or numbers. The keywords are associated with a code that your customer can send back to you to interact with your service. For example, you can utilize a keyword to have customers opt in, such as “send the keyword "LUVFRIES" to 101010 to opt in”.
A campaign represents a specific event, typically to get customers to buy in. You might advertise a specific campaign where customers opt in to your restaurant text messages to receive a free appetizer or a certain percentage off their next visit.
Subscribers are those customers who have opted in to your messages. They remain in your contacts for future advertisements.
Segments are ways to group your list of subscribers for more targeted campaigns. For example, you may have one segment to advertise deals on alcoholic drinks but another segment to advertise a kids-eat-free night.
Templates are pre-scripted messages that can be easily customized or sent as-is to your customer base.
An autoresponder is a message that is automatically sent to a customer after they send you a message or keyword. The most common autoresponse is one sent in confirmation after a customer has opted in to your messages.