Those account-specific metrics are helpful for a holistic view of your texting efforts on Textedly, but you can also dive into SMS data for individual mass texting campaigns! For each of your mass SMS campaigns, you can view analytics such as:
Here are some FAQs that the Textedly team gets about SMS metrics.
Textedly does not track open rates or click rates natively on our platform. This is due to end-user privacy policies and mobile carrier regulations. Those interested in tracking these specific metrics you can use unique SMS links with UTM parameters.
The best way to track the SMS conversion rate is to use a unique promotional code for your SMS campaigns. That way, when users redeem a particular code at checkout you can see how it performed.
To analyze performance, you should look to uncover trends in the specific texting metrics. You can do this by comparing one campaign against another or viewing numbers over time.
Tracking SMS metrics is a great start! You can use these metrics to understand how different campaigns perform. By tracking these metrics, you can A/B test different variables to see what moves the needle on performance, such as:
Take your SMS campaigns to the next level with comprehensive analytics. Textedly equips your business with metrics that help you understand SMS efforts and performance. And the best part? You can test it out on the platform right now for free. Are you excited to see how Textedly works?
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