Track SMS Campaign Analytics and Performance Reporting
Get a comprehensive look at your SMS efforts with Textedly’s built-in reporting. Access detailed productivity reports for your account and specific metrics for individual text marketing campaigns. Ready to track and improve SMS performance with ease?

Account-Wide Metrics to Measure SMS Efforts and Success
With Textedly, you’ll gain access to a Numbers Report and Activities Report that gives you a bird’s eye view of all of your text messaging efforts in one location. Textedly automatically tracks the following metrics:
Campaigns Created
New Contacts
Messages Sent
New Manual Contacts
Messages Received
Unsubscribed Contacts
Reviews Received
New Keywords Created
Payments Received
Activities Report
Deep Dive Into Individual Mass Text Campaigns
Those account-specific metrics are helpful for a holistic view of your texting efforts on Textedly, but you can also dive into SMS data for individual mass texting campaigns! For each of your mass SMS campaigns, you can view analytics such as:

Get a detailed look at how many messages were delivered to your contacts. You’ll see the percentage that was delivered. This can help you identify sending errors or eliminate incorrect numbers from your contacts.
Get a sense of how many people unsubscribed after receiving a text message. This can help you see how well your text resonated with your contacts and improve messaging for the next campaign.
See how many messaging credits you used to send each campaign so you always know your remaining balance.
See how many people replied to your campaign. This gives you a sense of whether the message content was truly engaging.
FAQs About Campaign Metrics on Textedly
Here are some FAQs that the Textedly team gets about SMS metrics.
Textedly does not track open rates or click rates natively on our platform. This is due to end-user privacy policies and mobile carrier regulations. Those interested in tracking these specific metrics you can use unique SMS links with UTM parameters
The best way to track the SMS conversion rate is to use a unique promotional code for your SMS campaigns. That way, when users redeem a particular code at checkout you can see how it performed.
To analyze performance, you should look to uncover trends in the specific texting metrics. You can do this by comparing one campaign against another or viewing numbers over time.
Tracking SMS metrics is a great start! You can use these metrics to understand how different campaigns perform. By tracking these metrics, you can A/B test different variables to see what moves the needle on performance, such as:
- Send time (a.m. vs p.m.)
- Frequency (one per week vs. two per week)
- CTAs (shop now vs. don’t miss out)
- Message content (short vs. long text)
- Discount amount (15% vs. 20%)
- Multimedia content (photo vs. plain text)
Elevate Text Campaign Performance on Textedly
Take your SMS campaigns to the next level with comprehensive analytics. Textedly equips your business with metrics that help you understand SMS efforts and performance. And the best part? You can test it out on the platform right now for free. Are you excited to see how Textedly works?
