Text to Join also gathers other information like full name, zip code, and product preferences. This data comes in handy for future marketing campaigns.
1. Set up your Keyword
Create a short keyword relevant to your business. People remember short keywords rather than longer ones. Ask your audience to text the keyword to your short code (or, 10-digit number.)
Everyone texting your keyword to your short code instantly joins your subscription list. Their mobile number gets collected for your future “text blasts” (mass text messaging.)
2. Configure Your Auto-Reply
When somebody texts to join your subscription list they receive your automated reply, also known as an “SMS autoresponder.” It’s a simple message to the person confirming they’ve successfully opted-in. It can even include an incentive for joining - like an offer or discount. Your auto-reply then collects their mobile number.
Bonus: Collect Analytical Data
When setting up your keyword you can enable data collection features. For instance, ask for their sex, age, and location. The collected data helps you with a future marketing strategy based on target subscribers by their demographics (age, sex, location, etc.)
First, you will need a text to join platform like Textedly which allows you to seamlessly send out text to join messages.
The campaign keyword you choose must relate to your business. A pizza restaurant may choose the keyword PIZZA. A company selling eyewear might choose GLASSES. An automobile tire retail store chooses TIRES. It’s that simple.
What’s the best short word that describes your business? That’s your keyword.
Also, consider including an incentive for signing up like a half off text coupon for their next purchase.
Your auto-responder confirms the person’s successful signup. Also, follow up on the promised incentive for signing up like: “Here’s your coupon” or “Use this code during your next purchase for 1/2 off.” Incentives inspire people to sign up.
There are plenty of methods for enticing users to subscribe to your text to join campaign, such as:
As you most likely have gathered, the options for collecting text subscribers are really endless. Here are some ways to build your SMS subscriber list: