A well-written text blast can introduce a brand to customers or showcase a specific product. Texts are also highly effective for getting people excited to attend events. Texts should be friendly, engaging, and branded for best results.
And, best of all, SMS marketing has never been easier thanks to Textedly's easy-to-use texting solutions platform.
This is especially interesting given the fact that federal law requires opt-ins for people to be on a blast list. While this would seem like a way to minimize productivity when it comes to SMS blasts, text message blasts are still beating email blasts for open rates.
Text marketing is successful because it's short. Of course, there will always be a place for long-tail marketing and publishing. But there are a few factors associated with this quicker format that make it effective.
One, the message is often effective because it has to be. Texts are truncated by design, so marketers must make a point with only a paragraph or so. Those little texts really pack a punch!
The other reason is that people have short digital attention spans. If there's more relationship marketing to be done via text, it takes place over bite-sized conversations. This makes the marketing message easier to absorb over the long run.
A blast service like Textedly is drastically more effective than using a mobile app. You will only reach the people who have the app installed if you take the other route. With text blast services, you can reach anyone who has opted in.
Text services are important because not everyone has an advanced smartphone or even a smartphone at all. Texts work on all equipped phones, and no other apps are needed to respond to the message.