Group Texting

When you think of group texting, you probably attribute it to personal communication between friends and family rather than a tool for business.

Professional group messaging platforms for businesses are slowly changing this. Whether it’s an emergency alert, a way to keep your team informed or an important reminder, sending group texts to your employees or customers with Textedly is an efficient way to communicate internally and externally from your organization regardless of its size.

And, best of all, SMS marketing has never been easier thanks to Textedly’s easy-to-use texting solutions platform.

What is Group Texting?

Group texts or SMS is when you use mobile messaging services to reach large or small groups of people at once.

For example, you can create different groups of contacts for your business like a managers-only group and another larger group for the entire office. Next, you can craft the desired message and send it to a specific group with the click of a button.

Unlike business emails, group SMS also allows you to send important messages to a device your recipients are guaranteed to have access to even when they are not in the office. As a result, group texting with Textedly is a more efficient, faster way to communicate with others in your business.

Why Group Text Messages Are Effective

A survey conducted by OfficeTeam, a staffing company, showed that employees spend an average of 56 minutes per workday using their cell phones for personal matters. Instead of fighting this statistic, why not take advantage of it to improve internal communication within your organization? And, according to another report, 70 percent of employees think texting should be used for internal communication.
Group texting is beneficial to any business regardless of its size. A Pure360 report on SMS marketing reported that 32 percent of recipients respond to SMS messages. Take advantage and use this tool to communicate effectively with your employees.
The average SMS campaign conversion rate is 45%.
89% of people would like to text with business.
At least 97% of smartphone owners text regularly.

Group Texting by Industry

Text messaging allows you to create a more efficient communication channel for your business. Depending on the industry you’re in and the nature of your business, there are different ways group texting can come in handy. See some examples below:
  • Restaurants
    Low on specific ingredients? Send a group message to see if an employee can pick them up on the way to the restaurant.
  • Retail
    Limit scheduling issues and miscommunication by communicating via a group SMS if you need a shift picked up. Or, use mass texting to let your customers know to take advantage of a special offer.
  • Sports
    Group messaging is a great way to keep players, parents, and volunteers up-to-date with immediate notices. 
  • Real Estate
    Text messaging is a quick and efficient way for agents to keep aware of important developments and property notifications, even when they’re not at their desk.
  • Churches
    Use group messaging to communicate effectively with the congregation.

How to Send a Group Text

Textedly makes it easy to start sending mass texts from your business to its employees or customers. Just follow these steps:
  • Sign up for Textedly.
  • Create your message.
  • Add necessary links or media
  • Upload your list of desired recipients.
  • Send your message.
  • Analyze results and monitor replies.

Even better, with Textedly you don’t have to do this on the spot or set reminders to send a particular message. Instead, you can create templates for common messages and schedule them to be sent out at a specific day or time. You can also create segmented groups of recipients to ensure your mass messages are sent to the right party.

Once you’re ready to start your business’s mass messaging with Textedly get ready to:

  • Invite contacts to opt-in to your texting list. 
  • Send them a confirmation that they joined successfully. 
  • Inform them how often they should expect to receive messages from you. 
  • Give them instructions on how they can opt-out should they want to do so.

Creating Groups for Group Text Messaging

Textedly allows users to create segmented groups of recipients and save them in your contacts. This is an extremely beneficial feature to avoid sending information to the wrong contact and limiting the number of group texts you send out.

For example, if you would like to send a mass message to a specific team in your business, you can save team members as a segmented group. You can also segment your internal communication by employees levels from setting up a group for C-levels only, middle-level managers, and so on.

Similarly, if you want to reach specific customers for your business, you can choose to segment them in different ways like by interest levels or purchase history. For example, if you want to reach customers who are top-spenders only, you can filter customers by purchasing power.

Group Messaging Benefits

There are many benefits that all businesses can experience from using group messaging as a communication tool. These benefits include the following:
  • Immediate communication.
    Not all employees access their email when they are out of the office. If you need to communicate emergency security information, then text messaging is the most efficient tool to do so.
  • Higher open rates.
    Open rate for text messages is 98 percent while emails typically range between 15 to 22 percent.
  • No extra hassle.
    There’s no need for employees to acquire another tool or download another app. Everyone has a cellphone and everyone has access to text messaging features without the extra cost or hassle.

Collecting Group Message Subscribers

Using keywords and short codes are the two most effective ways to build your mass messaging database. Keywords are specific words you encourage contacts to text to a short code number for a specific incentive.

For example, “Text GROCERY to 242424 to receive weekly coupons.” Grocery is the keyword and 242424 is the short code.

A great way to use this strategy is by pre-segmenting your potential groups. Then, you can assign multiple keywords that are more specific to each group you want to target. Keywords and short codes make opting-in easy for the recipient which makes it an effective way for businesses to encourage contact to sign up to receive text messages.

Encouraging Engagement in Group Texts

Businesses can generate feedback and encourage engagement via group texts. Here are some ways group texts can be useful for more engaging internal company communication:
  • Security alerts.
    If there’s a problem in the building you can easily communicate it to all employees at once as well as let them know when the area is safe again.
  • Employee appreciation events.
    Buying lunch for your team? Let everyone know not to bring their own lunch that day.
(855) 397-6679

Atention all employees:

Summer Fridays will start Friday, June 5th. The work day will end at 2 PM.

Enjoy the warm weather!

Text STOP to end

  • Ask for feedback.
    Need to vote on what to do for a team building event? Group text messaging will make it easier to reach everyone at once and let each employee vote individually and anonymously.
  • Conference meeting reminders.
    Sometimes we schedule meeting rooms and then forget to cancel it if something comes up. A conference room reminder can ask if you still need the room and respond accordingly.
  • Connect with remote employees.
    Text messaging is a great way to keep in touch with employees working outside the office.
(855) 397-6679

Hey remote team,

We will be having a mandatory web chat meeting today at 1 PM.

Details to follow via email.

Text STOP to end

Group Text Messaging Laws

When sending mass texts, it’s crucial to understand text message laws and regulations. According to the Telephone Consumer Protection Act (TCPA), all contacts must give businesses “express written consent” before you start sending them text messages.

Furthermore, when asking contacts to opt-in, businesses must let receivers know the purpose of the message, how frequently to expect messages, message and data rates (is there a fee?), the privacy policy and terms and conditions. 

Failing to fulfill the above requirements can result in a TCPA violation. A violation can include monetary penalties. 

Sending messages to individuals who have not consented to receive information from you can also cause recipients to block your company from their receivers. They can do this by adding themselves to the TCPA’s Do Not Call Registry or by marking your number as spam with their telephone company. Doing this regularly will lead to your business receiving negative reviews and bad word of mouth from potential customers. Texting is useful for business but it’s important to understand and adhere to all text messaging laws for positive results.

Start Sending Group Texts With Textedly

Ready to improve your company’s internal communications by using an efficient tool proven to work? Start creating your group campaigns via Textedly today. Our mass texting services allow businesses like yours to communicate with a large number of recipients at once within seconds.