If you’re looking for a sure-fire way to get in front of your customers where they’re spending most of their time, look no further than SMS marketing.
The average American checks their phone 96 times a day – a 20% increase from just two years ago. As people become more attached to their phones, texting is now a direct (and preferred) line of communication between businesses and customers.
Looking to learn what text marketing is and how it works? In our comprehensive SMS marketing guide, we’ll walk you through every component of SMS marketing and break down the best strategies for getting the most out of your SMS investment.
SMS marketing, also known as text message marketing, is the practice of sending promotions and transactional messages via targeted, permission-based text messages. These messages help businesses communicate time-sensitive offers, alerts and updates to people who have given their consent to receive texts from your company.
SMS marketing messages are typically limited to 160 characters. They allow businesses to send instant, trackable messages to a large audience with just a few clicks, making SMS an appealing alternative to other marketing channels like email.
These SMS mobile marketing statistics further prove the impact of SMS marketing:
SMS has a stellar reputation in the marketing industry for a few key reasons:
SMS marketing is a form of permission-based marketing, which means customers need to give their explicit consent to receive marketing texts. Permission-based marketing establishes trust between your business and your customers.
Traditional marketing methods like ads, commercials and billboards attempt to interrupt consumers, constantly bombarding them with unwanted messages.
Permission-based marketing breaks through the noise because the audience has expressed specific interest in receiving messages from your company. They’re genuinely interested in hearing from you, which means higher engagement, click rates and open rates.
SMS has countless use cases for businesses that want to reach their customers quickly and effectively.
Any type of business can reap the rewards of SMS marketing. Certain industries that are ideal targets for SMS marketing include:
In the next chapter, we’ll look at the top benefits of text marketing to reveal why SMS is so impactful as a marketing tool.