SMS marketing (Short message service) is the practice of sending targeted promotions and transactional messages via text messages. These text messages help your business communicate alerts, updates and time-sensitive offers to people who have opted in to receive texts from your company.
According to a 2019 study by Asurion, the average American checks their phone 96 times a day that's once every 10 minutes! As people become increasingly attached to their phones, texting is now a direct (and preferred) communication line between businesses and customers.
These SMS mobile marketing statistics further prove the impact of SMS marketing:
In our complete SMS marketing guide, we'll walk you through the major components of SMS marketing and reveal the top strategies for maximizing your investment.
SMS marketing allows your business to instantly text message large audiences with just a few clicks and track performance. It's an appealing alternative to marketing channels like email, which are more expensive and time-consuming to set up.
SMS marketing is a multi-faceted marketing tool that can help your business to:
SMS has a stellar reputation in the marketing industry for a few key reasons:
And yet, there are still more opportunities to be explored:
SMS marketing is a form of permission-based marketing, which means customers need to give their express written consent to receive marketing texts. Permission-based marketing establishes trust between your business and your customers.
Traditional marketing methods like ads, commercials and billboards attempt to interrupt consumers, constantly bombarding them with unwanted messages.
Permission-based marketing breaks through the noise because the audience has expressed specific interest in receiving messages from your company. They're genuinely interested in hearing from you, which means higher engagement, click rates and open rates.
SMS has countless use cases for businesses that want to reach their customers quickly and effectively.
Any business can reap the rewards of SMS marketing. Some industries that are ideal targets for SMS marketing include:
SMS marketing can enhance your marketing efforts across different channels, reaching customers more effectively and for a fraction of the cost.
Some key benefits of SMS marketing include:
What can SMS look like for your business? Learning about different types of SMS marketing campaigns will help you plot a course for long-term success.
Launching an SMS campaign can drive significant sales and customer engagement. However, there are a few best practices you should know to ensure your campaign's success:
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