Picking the right texting platform can have a big impact on customer relationships. But with so many options available, it’s easy to feel overwhelmed.
Even though we’re part of the Textedly team, this comparison comes from industry pros who’ve spent countless hours reviewing multiple platforms (yes, we really do live and breathe SMS). We’ll walk through two leading providers — Textedly and Avochato — to help you see which one best fits your needs.
In this blog, you’ll get a direct comparison of the breadth of features, pricing, integrations, and best use cases for both.
Textedly vs. Avochato Features
Textedly and Avochato share some core SMS tools, but they differ in how they extend value beyond messaging.
Shared Features
Both platforms deliver essential SMS features that help businesses connect quickly and effectively with their audiences. They also offer advanced tools that provide flexibility, track performance, and support stronger campaign engagement.
- Mass texting to send announcements, alerts, and promos to large contact lists.
- Two-way messaging to support conversations and customer replies.
- Message scheduling for sending texts at the perfect time.
- Auto-replies to trigger responses based on certain keywords.
- Contact management to organize subscribers and keep your list clean.
- Built-in drip campaigns to easily automate text message sequences — often with a 98% open rate
- MMS (image and link sharing support) for a richer multimedia experience.
- Scheduled recurring messages to go out on a future date and time.
- Text templates for canned responses or frequently asked questions.
- Comprehensive analytics to track performance with built-in reporting.
Unique Features
While both platforms cover core SMS needs, their standout features focus on different strengths that go beyond basic texting.
Textedly’s feature highlights include:
- Online reputation management to send, monitor, and respond to online reviews.
- Text-to-Pay for secure payment collection via text links or card readers.
- Compliant webforms to embed mobile-friendly forms on your website to grow your SMS list.
- Free incoming messages are included with all plans.
Avochato’s feature highlights include:
- Mobile app to work from anywhere on iOS and Android devices.
- SMS with live chat to stay connected with customers.
- Automatic lead generation from incoming text messages.
- Agent AI to provide reply suggestions to customers. (Note: This feature is coming soon to Textedly.)
Textedly leans into mass texting at scale, reputation management, payments, and list growth, while Avochato prioritizes mobile app access, live chat, and AI-powered customer support.
Textedly vs. Avochato Pricing
The best SMS plan is one that matches your business, giving you what you need without extra cost. It’s important to consider how message limits, overage charges, user fees, and included features will affect your total cost over time.
Textedly keeps pricing simple and flexible with multiple plans to fit different business needs. Every plan includes generous message allotments, free incoming messages, live chat support, and no hidden fees. Pricing starts at $29 per month for 500 texts, plus a toll-free and local 10DLC number. Popular features like text-to-pay and business reviews are available with 11 plans, starting with the “Plus” tier at $79 per month.
Avochato has three pricing tiers. The "Pay as You Go" plan has no recurring monthly subscription fee and charges $0.08 per segment, which works best for businesses using fewer than 2,000 SMS segments a month. The "Standard" plan is designed for higher volume SMS sending, starting at $210 per user per month plus $0.03 per text segment. For larger organizations, the “Custom” plan offers volume discounts, nonprofit and HIPAA features, and support for more users, though pricing requires contacting Avochato directly.
While Avochato’s pricing starts low, it can rise quickly with usage, and there’s a big jump to the $210 plan, leaving fewer options in between. Textedly offers 13 tiers versus Avochato’s three, making it easier for businesses to find a plan that fits. Textedly also provides more transparency about features and pricing on their website, including details for their free trial, without needing to contact sales.
Textedly vs. Avochato Integrations
Powerful integrations let your messaging platform work seamlessly with the tools your business already uses, making operations smoother and team communication easier. Here’s how these two fit into your tech stack.
Textedly supports Zapier integrations that let you send, schedule, and manage messages programmatically. Its suite of integrations makes it easy to connect with essential business tools, including messaging platforms like Slack and Microsoft Teams, CRM and marketing systems like Salesforce and HubSpot, customer service platforms like Zendesk, and social media channels such as Instagram and Facebook.
Avochato also offers Zapier integrations and connects with Salesforce, Microsoft Teams, and Slack. Messages sync to Salesforce records in real time with options to auto-create leads or cases and trigger texts using Salesforce Process Builder. They also have a Chrome extension that lets you call, text, and chat directly from your browser.
Both platforms offer strong integrations, but Textedly suits businesses seeking broad Zapier connections, while Avochato works well for teams needing a deeper Salesforce integration or workflow flexibility.
Best Use Cases for Textedly & Avochato
Whether it’s urgent alerts or customer updates, the SMS platform you choose should reliably support your core communication needs.
Textedly is ideal for small and midsized businesses looking for a mass texting solution that’s easy to set up and scale. Textedly offers ready-to-use solutions for a variety of industries, helping restaurants, retail stores, spas, gyms, and more attract new and repeat customers, share offers, and manage reviews. Non-profits like schools, colleges, and churches can use it to reach their lists with important alerts and notifications, while home service companies benefit from on-the-go messaging, appointment alerts, and text-to-pay.
Avochato covers basic messaging for many businesses but doesn’t offer Textedly’s reputation management or pay-to-text features. Its strength lies in healthcare, with fully HIPAA-compliant messaging, though this is only available on the “Custom” plan. Textedly isn’t fully HIPAA-compliant, but its sister platform, Textline, provides leading healthcare messaging solutions.
Final Thoughts: Textedly vs. Avochato
When it comes to SMS platforms, both Textedly and Avochato offer strong solutions with multimedia and automation features. The best choice depends on what you value most — Avochato emphasizes its Salesforce integration and customer support, while Textedly focuses on simplicity, scalability, and added tools like payments and reputation management.
If you’re looking for a basic setup with a lower entry price, Avochato could be the right fit. But if you want an intuitive, affordable platform with flexible plans, powerful campaign tools, and the ability to grow seamlessly with your business, Textedly stands out. It’s built to make SMS simple, cost-effective, and impactful across every customer touchpoint.
See why thousands of businesses trust Textedly. Sign up for a free trial to explore all our features and get your first 50 texts free.
