Choosing the right SMS software can make or break your business’ communication strategy. With so many tools on the market, it’s easy to feel overwhelmed, especially when every platform claims to be “the best.”
While we’re part of the Textedly team, this comparison comes from the perspective of industry professionals who’ve spent countless hours evaluating SMS platforms. We’re here to share the pros, cons, and tradeoffs of each tool to help you make a clear, confident decision that’s best for your business.
Jump right to:
- Platform Snapshot: What are Textedly and SimpleTexting?
- A Side-by-Side Feature Comparison
- Pricing Breakdown: Textedly vs. SimpleTexting
- Compliance, Deliverability, and SMS Regulations
- Textedly vs. SimpleTexting: Integrations and API Access
- Pros and Cons Based on Customer Reviews
- Key Considerations When Choosing an SMS Platform
<h2 id="Platform">Platform Snapshot: What are Textedly and SimpleTexting?</h2>
Before we dive into a side-by-side comparison, let’s take a quick look at what each platform is all about.
Textedly is built for simplicity, scalability, and accessibility. With a focus on ease of use and generous messaging plans, Textedly is well-suited for teams looking to launch or expand their text communication efforts without added complexity.
Whether a business needs to send mass texts, automate messaging, or manage two-way communications, Textedly offers a powerful solution for teams of all sizes and budgets.
SimpleTexting is a feature-rich SMS marketing solution tailored to teams that want robust campaign tools and CRM-style capabilities. The platform supports a wide range of use cases, from customer service to promotions. While it may come with a steeper learning curve, SimpleTexting offers flexibility for businesses with advanced marketing needs.
<h2 id="Feature">A Side-by-Side Feature Comparison</h2>
Now that you’ve met both platforms briefly, let’s compare their capabilities head-to-head. While Textedly and SimpleTexting may share some core SMS tools, they differ in approach, design, and access to certain features, which can make a big difference depending on your texting goals.
Core SMS Capabilities
Both platforms offer a solid foundation of must-have SMS features designed to help businesses connect quickly and effectively with their audiences. These include:
- Mass texting to send announcements, alerts, and promos to large contact lists.
- Two-way messaging to support conversations and customer replies.
- Message scheduling for sending texts at the perfect time.
- Auto-replies to trigger responses based on certain keywords.
- Contact management to organize subscribers and keep your list clean.
Advanced Features
If you’re looking for more than just basic texting, both platforms provide advanced features to streamline workflows, automate engagement, and track performance.
Textedly’s feature highlights include:
- Built-in drip campaigns
- MMS (image and link sharing support)
- Customizable keywords on each plan
- Text-to-pay for billing
- Scheduled recurring messages
- Online review management
SimpleTexting highlights include:
- SMS surveys and polls
- Team collaboration tools
- Campaign-level reporting
- Advanced segmentation
- Robust API capabilities
Note: SimpleTexting leans into campaign management and collaboration features, while Textedly prioritizes ease of access, giving users a wide set of tools across all plans.
<h2 id="Pricing">Pricing Breakdown: Textedly vs. SimpleTexting</h2>
Pricing is a key consideration for any business choosing an SMS tool. Let’s see how these two platforms stack up:
Textedly offers transparent, scalable pricing with generous message allotments and access to most features on every plan — even at lower tiers.
Annual plans come with discounts, and there are no hidden fees for core features. Textedly’s pricing plans start at $29 per month for 500 text messages, offering users both a toll-free and local 10DLC number in the basic package.
SimpleTexting often charges more for fewer messages and locks some features behind premium plans. The most basic plan for SimpleTexting users starts at $39 for a local number or $29 for a toll-free number. Like Textedly, SimpleTexting’s basic plan offers users 500 messages.
Textedly stands out as the most affordable option with flexible plans, enabling users to pay for the features they need.
<h2 id="Compliance">Compliance, Deliverability, and SMS Regulations</h2>
Compliance and regulations are critical when choosing an SMS provider. Complying with carrier and industry regulations directly impacts your business’ message deliverability, legal liability, and customer trust. To avoid legal penalties and ensure contacts actually receive your texts, make sure to choose an SMS provider that’s TCPA compliant and offers features that make it easy for your business to stay compliant.
Textedly simplifies compliance by guiding users through 10DLC registration, offering opt-in/opt-out automation, and supporting tools to help meet TCPA guidelines. Features like text-to-join keywords and compliant webforms help Textedly users stay compliant and protected. Plus, Textedly’s dedicated support team is always available to assist with compliance.
SimpleTexting also assists users in registering 10DLC numbers, offering guidance on the registration process and providing tools to simplify the consent collection process.
<h2 id="Integrations">Textedly vs. SimpleTexting: Integrations and API Access</h2>
In today’s digital world, integrations matter more than ever. Here’s how these platforms compare on integrations with other tools.
Textedly supports Zapier integrations that allow users to send, schedule, and manage messages programmatically. Textedly’s robust suite of integrations makes it easy for users to seamlessly connect with existing tools such as Slack, Salesforce, Instagram, and HubSpot.
SimpleTexting also offers Zapier integrations and native integrations with popular marketing and CRM tools. For users with more complex integration needs, SimpleTexting’s API offers developers sample code, full documentation, and the ability to connect directly with popular platforms. It’s a strong option for businesses with robust technical resources looking to embed SMS into custom workflows.
While both platforms offer a well-rounded host of native integrations, Textedly may appeal more to non-technical teams looking for out-of-the-box simplicity, while SimpleTexting may be better suited for technically robust teams.
<h2 id="Pros">Pros and Cons Based on Customer Reviews</h2>
Customer reviews offer an unfiltered look at what it’s really like to use Textedly and SimpleTexting. Whether your business cares most about ease of use, customer support, or flexible features, this section will give you a pulse on how each platform performs in the marketplace.
Textedly users love Textedly’s ease of use, making it easy to familiarize yourself with the platform and start sending messages right away. SimpleTexting users love its segmentation features and its variety of marketing-focused features.
On the other hand, some Textedly users wish the platform had more robust analytics and message tracking features. Some SimpleTexting users have cited a steeper learning curve, stating that the number of features can be challenging to learn to navigate at first.
<h2 id="Considerations">Key Considerations When Choosing an SMS Platform</h2>
The best SMS platform for your business depends on many key factors, each of which should be considered before choosing a provider. Keep these key factors in mind:
- Use case fit. Whether you’re sending time-sensitive alerts or customer service updates, your SMS platform should support your core communication needs.
- Cost. Don’t just compare monthly fees. Consider how message limits, overage charges, user fees, and included features will affect your total cost over time.
- Technical integrations. Make sure the platform integrates with the systems you already use.
- Ease of use. The most powerful platform wont help you connect with customers if your team struggles just to use it. A clean interface, intuitive tools, and fast setup can go a long way in driving adoption and consistency.
- Customer support. From onboarding to campaign troubleshooting, timely and knowledgeable support can save your team hours and prevent costly mistakes.
- Compliance. Look for built-in tools and guidance to help you navigate TCPA regulations, 10DLC registration, and opt-in management.
Textedly vs. SimpleTexting: The Bottom Line
Both Textedly and SimpleTexting offer strong SMS solutions with reliable features and deliverability. But depending on what you value most — ease of use, scalability, pricing transparency, or advanced campaign tools — one may be a better fit for your business than the other.
If you’re looking for an intuitive, affordable platform that engages customers and reaches new audiences seamlessly, look no further than Textedly. We’re an SMS platform built to make life easier for everyone, whether your business is just starting out or scaling up. Our platform stands out for its simplicity, affordability, and ability to grow seamlessly as your business expands.
See why thousands of businesses already trust Textedly today. Sign up for a free trial today.
